Behaviour Change #5 - Attitude Change Flashcards
From World Bank paper
According to Zanna and Rempel, what are the three influences on attitude?
Cognition (thoughts), Affect (emotions), and Past Behavior.
How do cognition and affect influence attitude?
Cognition provides rational information; affect provides emotional reactions, both shaping evaluations.
What strategies are recommended for changing attitudes?
Provide consistent and congruent information, use emotional appeals, and link messages to past behavior.
What is “priming” in the context of attitude change?
Preparing an individual to receive a new attitude by activating related favorable ideas first.
Does changing attitude necessarily change behavior?
No, behavior change is more likely when attitude change leads to behavioral intention.
What factors should be stressed to bridge attitude and behavior?
Benefits of the behavior, social appropriateness, and positive emotional experiences associated with the behavior.
