BUSINESS - Boston matrix Flashcards
(7 cards)
What is the boston matrix?
The boston matrix is a product portfolio analysis which is useful in helping a business assess where it’s individual products are in terms of their market growth and their market share.
It can help businesses come up with strategies about product investment.
What are the 4 types of products that are included in the boston matrix?
- Star
- Question marks (problem child)
- Cash cow
- Dog
What are the 2 factors which the boston matrix uses to assess a product?
- Market share (high or low)
- Market growth (high or low)
Where is a star on the boston matrix?
A star product has high market share and high market growth
Where is a question mark (problem child) on the boston matrix?
A question mark product has low market share but high market growth
Where is a cash cow on the boston matrix?
A cash cow has low market growth and high market share
Where is a Dog on the boston matrix?
A dog product has low market growth and low market share
