MEDIA P2 OSP DETAIL (Taylor swift)

Question 1

What is the analysis of taylor swifts social media post ‘Proud to be a woman today, and every day’ (twitter)?

Answer 1

‘Proud to be a woman today, and every day’ (twitter) - public declaration of female empowerment

Question 2

What is the analysis of taylor swifts social media post ‘We all have the right to be who we want to be’ (Instagram caption)?

Answer 2

‘We all have the right to be who we want to be’ (Instagram caption) - promotes identity construction and self expression

Question 3

What is the analysis of taylor swifts social media post ‘I wont let anyone else define my story’ (twitter?

Answer 3

‘I wont let anyone else define my story’ (twitter) - subverting stereotypes

Question 4

What is the analysis of taylor swifts social media post ‘Voting is a way to use your voice. Its simple, and it matters’?

Answer 4

‘Voting is a way to use your voice. Its simple, and it matters’ - mobilising fans to participate actively

Question 5

What is the analysis of taylor swifts lyric ‘if I was a man, then id be the man’ (the man)?

Answer 5

‘if I was a man, then id be the man’ (the man) - challenges gender inequality, highlights patriarchal standards

Question 6

What brand partnerships does taylor swift do?

Answer 6

Brand partnerships: selective collaborations such as with stella McCartney in 2019 with an eco friendly bag

Question 7

What is the representation of her website?

Answer 7

Official website:

• Professional, polished representation on offical website: vintage black and white, speia toned images
• professional layout with album press releases, your dates, merch

Question 8

What is taylors in hourse marketing and PR team?

Answer 8

Taylor nation: swifts in house marketing and PR team than handles fan engagement, social media, merchanise

Question 9

What is an example of an audience being interactive?

Answer 9

Fans like ‘TheSwiftologist’ produce detailed career analyses

Question 10

What is taylors representation of race?

Answer 10

Representation of race:

• early criticism for lack of racial diversity in the music video ‘wildest dreams
• has since shown more social awareness (tweets on junteenth, support for BLM)

Question 11

What is juneteenth?

Answer 11

a holiday celebrated on 19 June to commemorate the emancipation of enslaved people in the US.

Question 12

What is taylors tweet on junteenth?

Answer 12

• ‘Happy Juneteenth! I want to thank my friends for allowing me to post this video about the significance of today, June 19th, and why it should be celebrated as a National holiday.’

Question 13

What is taylors tweet on BLM?

Answer 13

‘we need to elect people who will fight against police brutality and racism of any kind.
#BlackLivesMatter’