MEDIA P2 OSP DETAIL (The voice)

Question 1

What is the analysis of the headline ‘The Windrush midwife who changed thousands of lives’?

Answer 1

‘The Windrush midwife who changed thousands of lives’

Positively represents Black women as essential to British society. Counters dominant media stereotypes that historically ignored or stereotyped Windrush migrants.

Question 2

What is the analysis of the headline ‘International Women’s Day: the fight for gender equality is far from over’’?

Answer 2

‘International Women’s Day: the fight for gender equality is far from over’

Centres intersectional feminism, especially when read in the context of The Voice’s audience. Suggests solidarity with women globally while reflecting on Black women’s specific struggles.

Question 3

What is the analysis of the headline ‘a celebration of the newspaper that has given voice to those who have often felt voiceless’?

Answer 3

‘a celebration of the newspaper that has given voice to those who have often felt voiceless’

selling technique for their ‘40 years of black British lives’ book. Positions the voice as being a core reason for the progression in society regarding equality and subversion of race stereotypes

Question 4

What is the analysis of the headline ‘Meet Vee kativhu, Girls’ education activist and young leader at united nations’?

Answer 4

‘Meet Vee kativhu, Girls’ education activist and young leader at united nations’

Centres a young Black female role model – counters stereotypes of youth disengagement or passivity. Promotes educational empowerment.

Question 5

What is the analysis of the headline ‘A black captain America? Why not’?

Answer 5

‘A black captain America? Why not’

Confronts lack of Black representation in mainstream superhero narratives. Supports diversity in media franchises like Marvel.

Question 6

What is the analysis of the headline ‘Are British Caribbean’s losing their cultural identity?’?

Answer 6

‘Are British Caribbean’s losing their cultural identity?’

Highlights diaspora tensions and generational shifts in identity. Could be read as nostalgic or protective of cultural heritage

Question 7

How many follows does the voice’s social media channels have?

Answer 7

• Instagram- 46k followers
• Twitter-52k followers
• Youtube- 12.5k subscribers

Question 8

What is the ‘inverted pyramid structure’ that the voice uses?

Answer 8

‘inverted pyramid’ structure: the most important information appears at the top of the page, the details are covered lower down the page favours long, detailed sentences with a formal tone red on white logo maximises eye catch ability

Question 9

What is the key signifier in most of the images on the website?

Answer 9

The key signifier of most of the images is a black person

Question 10

What is the tagline the voice tend to use?

Answer 10

The tagline ‘Britain’s Favourite Black Newspaper’ i.e. provides a specific country and race

Question 11

What does the fact that the first 4 sections on the home page are generic but the final 3 are niche (competitions, opinion, faith) signify?

Answer 11

the voice is tailoring the website to the audience they target. Cultural/narrative meaning created – the audience may be able to resonate with the personalised 3 sections on the website

Question 12

What does the the men and women holding hands in the article image signify?

Answer 12

gender equality, inclusivity. Cultural/narrative meaning created – the voice promotes inclusivity

Question 13

What does the the the different colours used in the section promoting the book signify?

Answer 13

helps the book to stand out. Cultural/narrative meaning – the voice still aim to maximise profits