MEDIA P1 CSP DETAIL (Sephora) Flashcards
(20 cards)
When was sephoras campaign released and what is the signifiance of this?
Sephora was released in 2020, in response to increased awareness of racial injustice (post-George floyd protests)
What is the opening scene of the advert?
The video opens in a beauty salon where a stylist is seen working on a clients hair
What is the camera work used in the opening beauty salon scene?
the scene employs a tracking shot that moves fluidly across the salon, capturing the environment and the interaction between the stylist and client
What is the lighting used in the opening beauty salon scene?
Warm, ambient lighting creates a welcoming and intimate atmosphere, emphasizing the personal nature of beauty
What is the mise en scene used in the opening beauty salon scene?
the salon is filed with beauty products and tools, highlighting the professional settings
What is the overall analysis of the opening beauty salon scene?
the opening scene sets the tone for the campaign, showcasing the everyday spaces where black beauty culture thrives. The warm lighting and close ups on hair styling tools underscore the significance of hair in black communities
What is the scene of the drag queen dressing room?
a group of drag queens is shown preparing backstage, applying makeup and adjusting their costumes
What is the camera work in the drag queen dressing room scene?
the close up shows focuses on the intricate makeup application, emphasizing the artistry involved
What is the Lighting in the drag queen dressing room scene?
bright, focused lighting highlights the details of the makeup process
What is the mise en scene in the drag queen dressing room scene?
the dressing room is adorned with vibrant costumes and makeup products, reflecting the flamboyant nature of drag culture
What is the overall analysis of the drag queen dressing room scene?
this scene celebrates the influence of drag culture on mainstream beauty trends. The detailed shots of makeup application and the vibrant setting highlight the creativity and artistry inherent in black beauty expressions
What is the scene where the mother and daughter hair styling?
a black mother is seen styling her daughters hair, passing down beauty traditions
What is the camera work used in the mother and daughter hair styling scene?
the use of medium close up shots captures the intimate interaction between mother and daughter
What is the lighting used in the mother and daughter hair styling scene?
soft natural lighting creates a nurturing and family like atmosphere
What is the mise en scene used in the mother and daughter hair styling scene?
The setting is a cozy home environment, emphasizing the personal and cultural significance of hair care
What is the overall analysis of the mother and daughter hair styling scene?
this scene underscores the transmission of beauty practices across generations within black families. The intimate portrayl highlights the cultural importance of hair styling as a form of bonding and identity formation
What is the split screen histroical comparion scene?
a split screen technique contrasts historical and contemporary beauty practices
What is the editing used in the split screen histroical comparison scene?
the split screen juxtaposes archival footage of black inventors with modern beauty scenes, illustrating the evolution of beauty practices
What is the graphics used in the split screen histroical comparison scene?
text overlays provide context such as mentioning Lyda Newman, a black female inventor of the hairbrush
What is the overall analysis of the split screen histroical comparison scene?
this editing technique emphasizes the historical contributions of black individuals to beauty culture. The use of split screen visually reinforces the connection between past and present
