What are the main aims in a business?
Increase market share
Survival
Profit maximisation
Growth objective
What are the three key factors that influence a firm’s objectives?
The size of a business
The level of competition
Type of businesses
Which objectives do non profit business usually focus more on compared to for- profit businesses?
Social and ethical objectives
What factors may impact how a business evolve?
What is the legal obligation of most limited companies?
To maximise shareholder value