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Flashcards in Business Writing - Scott Adams Deck (6)
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1

Business writing is about
a)
b)

clarity and persuasion.

2

The main technique is

keeping things simple

3

Simple means

getting rid of extra words

Extras :
Simple writing is persuasive.

A good argument in five sentences will sway more people than a brilliant argument in a hundred sentences. Don’t fight it.

4

Your first sentence needs to

grab the reader

5

1) Write
2) Avoid

- short sentences
- Avoid putting multiple thoughts in one sentence

6

Learn how brains

organize ideas

eg : Readers comprehend “the boy hit the ball” quicker than “the ball was hit by the boy.” Both sentences mean the same, but it’s easier to imagine the object (the boy) before the action (the hitting).