Campaigns and Elections Flashcards
(121 cards)
Would a campaign in France work just as well in America?
nope, you need to develop plans specific to the unique situations of American politics
What are the two crucial phases of elections?
getting nominated and getting elected
True or False: An organizational effort is the deciding factor in winning a nomination in a parliament in Europe
True, they vet you, decide whether to allow you to run and put your name on a list of candidates
THEY THEY THEY
True or False: An organizational effort is the deciding factor in winning a nomination in a state
False, it requires a LOT of individual effort
YOU decide to run
YOU raise money
YOU (and others) get signatures
YOU appeal to voters based on personality and stances on issues
ALL YOU
this may be why some think they have big egos
True or false: parties play no role in American politics
False, they do play a role, but parties are more labels not as much vote churning machines used to be far more involved
incumbent
the person already holding an elective office
coattails
the alleged tendency of candidates to win more votes in an election because of the presence at the top of the ticket of a better-known candidate, such as the president
Size Differences between Congressional and Presidential
President gets larger turnout, candidates work harder/spend more
Competitiveness Difference between Congressional and Presidential
Presidential more competitive
prez, generally winner gets less than 55% of the vote (in two party)
House, incumbent wins generally by over 60%
Off year turnout Congressional elections
Smaller percentage vote in off years, so appeal to partisan and motivated voters
helps contribute to incumbent victory
Can the president and members of congress do the same things for their constituents?
nope!
congress members take credit for everything that the gov provides the district
send letters to constituents( gov foots bill oc)
visit districts
pres does not get credit at local level/uses mass media
helps contribute to incumbent victory
Responsibility- prez vs. incumbent congress member
Congress member- “I have nothing to do with that mess in Washington, congress is not good, you guys know me as a person”
President- held responsible for eveverything in the nation ever
helps contribute to incumbent victory
Does it help congress members to be in the same part as the president?
people used to say yes, absolutely, coattails of pop prez (think FDR) will get you elected, now, generally little to no value in that
if people are angry at prez, gets taken out on members of their party
Are congressional elections independent of presidential ones?
In large part they are, though still linked by some financial things
What is the first task of someone who wants to become president and how do they do this?
They have to get mentioned as being of presidential caliber
How??
There may be a super secret “Great Mentioner” with mentioning power
OR
let reporters know off the record that you want to run
Give speeches (Ronald Reagan)
Be famous (John Glenn astronaut)
be identified with major legislation (Bill Bradley- Tax Reform Act of 1986)
Be the Governor of a Big State, especially NY (media)
What is step two in wanting to be president (after being mentioned)?
set a LOT of time to run, especially if you aren’t super well known
Reagan ran for like 6 years
most office holders have run while holding office
What is the profile for prez? What previous experience is generally required?
people like those with strong military backgrounds (war heroes) or governors rather than right from Congress
VP exp helps former members of Congress
PAC
political action committee
a committee set up by a corporation, labor union, or interest group that raises and spends campaign money from voluntary donations
Money (in relation to presidential campaign time)
it takes a really long time raise all of the money needed for a campaign and build up an organization
Organization in Presidential Campaigns
raising and accounting for money requires a staff of fund-raisers, lawyers, and accountants
need press secretary, travel scheduler, advertising specialist, direct-mail company, pollster, and volunteers from states (at a minimum those with primaries)
volunteers essential at a local level
position papers
info on stuff candidate should know about but doesn’t
rarely get used/read
Strategy and Themes in Presidential Campaigns
strategy depends on whether you are incumbent
incumbent- defend record
challenger- attacks incumbent
no incumbent- both candidates come up with plans, if your party is in office, take some blame for that
Tone of a presidential campaign
positive (build me up)
negative (attack the opponent)
Theme of a presidential campaign
a theme is a simple appealing idea that can be repeated over and over again Carter- Trust Reagan- COmpetence, morning in America Clincon we need change Bush- compassioante conservatism