Ch. 2 (part 2) and 3 Flashcards
(136 cards)
Observational method
watch and record behavior, performed in a lab
Naturalistic observation
performed in a natural setting, don’t interpret, non-intrusive
advantages of observational method
avoids influencing of behavior by experimenter, used with animal and human behavior
disadvantages of observational method
no causation, observer bias, participant self-consciousness
Case Study Method
An investigation of a single individual or organization over time, an in-depth analysis of an individual, group or event
sample
Subset of individuals drawn from the larger population, a segment of the population
population
Individuals you are interested in drawing conclusions about
random sampling
Every member of the population has an equal probability (chance) of being chosen to participate in the study
Representative sampling
reflects the important characteristics of the population
Convenience sampling
utilizes the most readily available individuals
Statistics
Branch of mathematics that allows one to reduce/summarize, describe and interpret numerical data
Two types of statistics
descriptive and inferential
Descriptive statistics
Allows one to summarize, reduce the numerical data
Inferential statistics
Allows one to draw logical conclusions
two types of descriptive statistics
frequency distribution & histogram
Measures of Central Tendency
Describes distribution in terms of a single statistic that is in some way typical of the sample: the middle of the distribution. This is where most individuals are.
3 measures of central tendency
mean, mode & median
Measures of Variability
Provide information about the spread of the scores in the distribution
range
The difference between the highest and the lowest score in the distribution
T-test and ANOVA are examples of
inferential statistics tests
statistical significance
unlikely that the findings occurred by chance alone
2 types of validity issues in research
internal & external
Internal validity
does the research study/experiment support clear casual conclusions?
External validity
can the results be generalized to other populations, settings or conditions? replication of the study is important.