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Flashcards in ch 4 Deck (33):

Role of the Coca-Cola Company in the development of I/O

helped bridge gap between academic psych and the business world


Elements of the zeitgeist that led to the growth of advertising

shifting away from a local market to a wider distribution focus


What was Walter Dill Scott's role/influence on advertising psychology?

He pioneered the psychology of advertising and engaged in full-time business research
His advertising theories also provided validity for advertising psychology


What was Harry Hollingworth's focus in advertsing psych

Focused on human motives, expecially in terms of needs and wants


Compare Harry Hollingworth's focus and Walter Dill Scott's focus in advertising

Harry Hollingworth viewed humans buy things based on their needs why Scott viewed that humans are compulsively obedient when buying things


What was John Watson's focus in advertising

People can be emotionally moved to buy things


What did John Watson introduce in advertisment

Testimonial advertisement that appealed to fear, love, or rage


What was the focus that Hollingworth and Watson shared

the focus of advertising capitalized on the emotion and motivation in consumer behavior


What was Munsterberg's emphasis in industrial psych



What was the main focus of the Division of Applied psychology at the CIT

matching student's talents and interests with careers


Frederick Taylor’s work

He introduced scientific management aka Taylorism


What was Taylorism responding to

Recognizing the descrepancy between the employee and employer perspective and to solve that it bridged the gap between the two


What was the focus of Taylorism

established the 'one way' to perform a job and then pay employees for their production rate


Problems of Taylorism

Management decided the 'one best way'
Workers were not consulted
Money is not the only motivator


Impact of the war on the development of I/O psychology

Paved the way for personnel assessments to be used and welcomed in post-war business


Effects of the Great Depression on the field of I/O psychology

With academic positions at an all-time low, I/O used this time to hone their field and get creative about applying knowledge


Morris Viteles and his role in I/O psychology

wrote a book about industrial psych and was also a peer of Lighner Witmer


What was the focus of Motivation and Morale

focused on the economics of I/O and human factors


What is the difference between Industrial and Organizational Psych

Industrial Psych deals with the well-being of employees
Organizational Psych focuses on leadership styles, level of aspirations, and group dynamixs


What were the Hawthorne Studies

invesitgated factors contributing to productivity, worker satisfaction and workplace variables


people will modify their behavior simply because they are being observed.

Hawthorne Effect


What is the blend of psych knowledge of perception, learning, memory, fatigue, and motivation with product design

Human Factors


He introduced scientific management aka Taylorism that responded to the descrepancy between the employee and employer perspective. Ended up being a failure.

Frederick Winslow Taylor


In 1895, he sent 200 surveys to businesses in Minneapolis and St. Paul. First person to solicit consultant advice to businesses

Harlow Gale


Identified as the 'founder' because his publications had the widest reaching impact. He focused on efficiency.

Hugo Munsterberg


Introduced testimonial advertisment that appealed to fear, love, or rage

John B. Watson


Wrote a book that promoted Taylorism with modifications recognizing the experience of the worker and the role of the worker in the job-product equation. Did not provide the fix that Taylorism needed but did recognize the psych of the worker

Lillian Gilbreth


A psychologist that was invited to do some research that led to the Hawthorne studies. He was to investigate factirs contributing to productivity, worker satisfaction, and workplace variables. Discovered that psych variables play a greater role than phys variables aka Hawthorne Effects.

Elton Mayo


Work at CIT focused on matching student's talents and interests with careers

Louis L. Thurstone


Studied leadership styles, levele of aspirations, and group dynamics that greatly shaped organizational psych. His work provided the foundation for modern I/O theories. Emphasis was on the researcheer being in the field and conducting 'action research'.

Kurt Lewin


Wrote the next prolific book after Munsterberg called Industrial Psych that surveyed the field and pointed to future research. Focused on economics of I/O and human factors

Morris Viteles


Pioneered the psych of advertisng and engaged in full-time business research. He wrote the first book of advertising psych. He also introduced two advertising techniques: direct command and the return coupon. He believed that people were compulsively obedient

Walter Dill Scott


Was the first advertising consultant and consulted for Coca Cola. He helped bridge the gap between academic psych and the business world. He also focused on human motives in advertisement.

Harry Hollingworth