Ch 9 - Structuring And Ordering Persuasive Messages Flashcards Preview

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Flashcards in Ch 9 - Structuring And Ordering Persuasive Messages Deck (14)
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1

Explicit conclusions

More: peripheral route - stated our right
Less: Central route - unaware audiences

2

Implicit conclusions

More: implicit conclusions if central route - don't case don't state
Less: implicit conclusions if peripheral route

3

Loss framed messages

More:
Fear

4

Gain framed messages

Less:
Benefit/positive

5

Quantity of argument for peripheral

More: impressed on things to talk about
Less: quantity for central

6

Quality of argument for central

More: impressed by hard data
Less: Quality for peripheral

7

Evidence

More: use of evidence for support of position
Less: lack of evidence support

8

Repetition

More: repetition/exposure to message – main point more attention
Less: Single exposure particular if unfamiliar

9

Strong arguments

More:strong arguments either first or last – primacy – first and recency – last. Retain more first and last
Less: strong arguments in the middle

10

Chunked information

Chunked information for central route audience/focus on primary information – strong arguments first
Chunked information for peripheral route audience/focus on recency information – focus on last argument

11

Unchunked information

Unchunked information for central route audience/focus on recency information – last info presented more persuasive
Unchunked information for peripheral audience/focus on primer information - what they hear first

12

One-sided argument

One-sided argument/less controversial/lower education audience/pre-disposed toward topic. Ex: drinking more water

13

Two-sided argument

Two-sided argument/more controversial/ higher education/predisposed against topic - question and challenge. Ex: gun laws

14

Forewarning

Forewarning build opposition to persuasive attempt in most instances - hurt persuasiveness - build up ideas and opposition – counter arguments – can backfire