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1

Watson

founder of behaviorism
say himself as bringing together ideas of behaviorism
reductionist, mechanistic
detested psychoanalysis

2

What did Watson not study?

conscious mind, unconscious mind
Not mentalistic concepts

3

Reductionist

break things down to smallest component

4

what did Watson want to study?

A new school

5

Mechanistic

something will continue unless something changes

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Experimenter became what?

the observer

7

human subjects became

the observed

8

behaviorism would study?

how: the science of behavior( actions taken by an organism) using objective and experimental methods

9

where did the methods come from?

animal research

10

what(subject matter) behavior

elements of behavior( similar to elements of consciousness) the stimulus response unit
used physiological terms( muscle movement an glandular secretions

11

Goal of psychology

predict and control behavior

12

watsons life

delinquent behavior
did not show emotion

13

what was Watson known as?

mechanical man( emotionally unexpressive)
could not deal with feelings or emotions, but wanted to study them?

14

who did Watson study psychology with?

Loeb(tropism)

15

tropism

all behaviors are reflexive

16

Dissertation: animal eduaction

physical development of rats( rats brain development to ability to learn)

17

what study did Watson decide to focus on?

objective.. bad at introspection

18

why did he become chair of psych?

Baldwin had to resign because brothel

19

what happened in 1913?

writes psychology as behaviorist views it( behaviorism as school of thought.)

20

What is comparative psychology

animal psychology
wanted psychology to have practical application

21

Current view of phobias

psychoanalysis- fears are caused by repressed conflicts and impulse

22

How did Watson feel about fear?

Fear can be learned and wanted to study it using behaviorist principles

23

lil. Albert experiment

steel rod hung behind baby where he could not see it
baby exposed to white rat
conditioned reflex study
when baby interacted with white rat the rod was struck
after enough trials- feared rat

24

what did lil Albert learn?

to be afraid without the sound

25

why was little albert choses

normal healthy baby "stolid and unemotional"

26

what did little albert really have

Hydrocholosis (bacteria meningitis in brain)
died at age 6

27

what does the lil albert study show?

FEAR can be conditioned

28

why was Watson forced to resign?

wife finds love notes to student (Rosalie)
banished academia (goes into advertising)

29

what psychology field does Watson go into ?

Applied psychology

30

what was his purpose of Advertising?

to create a society of consumers

31

how did Watson view humans

mechanistically

32

consumer behavior regarding cigs found:

brand had nothing to do with taste but brand loyalty

33

Watsons advertising

ignores qualities. focuses on strong emotional response

34

what emotional response does he focus on?

Fear, love and rage

35

Ex1 Johnson and Johnson baby powder

called it pure this implies other products dangerous

36

Ex 2 ponds cold cream

testimonials illusion of a better situation and this heightened desire

37

Ex 3 pebeco toothpaste

used sex appeal

38

Book: psychological care of infant and child -

everything is learned
recommended perfect objectivity in children
(no emotion only reinforcement and punishment)
most influential work

39

Watsons sons and daughters did what?

attempted suicide 1 did

40

why did Watson not pick up own award?

he did not want to cry

41

His ideas explicit

explicit versus implicit responses
explicit is overtly observable 

42

implicit ideas

implicit happen inside organism (ex., glandular
secretions)
must be potentially observable
must be observable through the use of instruments

43

example of explicit

Doctor hitting knee

44

example of implicit

heart beat, hunger

45

what did Watson become?

an extreme environmentalist( everything is learned)

46

what is there no such thing of?

instinct or reflex

47

what did he deny ?

inherited capacity( eugenics) temperaments(personality)

48

thought processes

thinking is implicit motor behavior

49

fear

loud noises/ sudden lack of support

50

rage

restriction of body movement

51

love

caressing, rocking, patting

52

what are bad behaving kids a reaction of?

improper conditioning

53

conditioning everyone properly led to what?

outbreak of psychology

54

Mary cover jones

studied a boy named peter

55

peter would eat(pleasurable activity) then what

be presented with fear ( the bunny)

56

what did he associate the rabbit with?

Pleasure not fear

57

what type of therapy was used for peter

behavioral therapy( exposure therapy)

58

calkins disputed watsons methods...

introspection as proper research tool

59

what did washburn call Watson?

enemy of society

60

who issued a public warning against behaviorism?

McDougall

61

what was watsons major point?

detested psychoanalysis

62

what 3 things is emotion described by?

objective stimulus
overt bodily response
internal physiological changes

63

what year did behaviorism begin?

1913!