Chapter 10

Question 1

Watson

Answer 1

founder of behaviorism
say himself as bringing together ideas of behaviorism
reductionist, mechanistic
detested psychoanalysis

Question 2

What did Watson not study?

Answer 2

conscious mind, unconscious mind

Not mentalistic concepts

Question 3

Reductionist

Answer 3

break things down to smallest component

Question 4

what did Watson want to study?

Answer 4

A new school

Question 5

Mechanistic

Answer 5

something will continue unless something changes

Question 6

Experimenter became what?

Answer 6

the observer

Question 7

human subjects became

Answer 7

the observed

Question 8

behaviorism would study?

Answer 8

how: the science of behavior( actions taken by an organism) using objective and experimental methods

Question 9

where did the methods come from?

Answer 9

animal research

Question 10

what(subject matter) behavior

Answer 10

elements of behavior( similar to elements of consciousness) the stimulus response unit
used physiological terms( muscle movement an glandular secretions

Question 11

Goal of psychology

Answer 11

predict and control behavior

Question 12

watsons life

Answer 12

delinquent behavior

did not show emotion

Question 13

what was Watson known as?

Answer 13

mechanical man( emotionally unexpressive)
could not deal with feelings or emotions, but wanted to study them?

Question 14

who did Watson study psychology with?

Answer 14

Loeb(tropism)

Question 15

tropism

Answer 15

all behaviors are reflexive

Question 16

Dissertation: animal eduaction

Answer 16

physical development of rats( rats brain development to ability to learn)

Question 17

what study did Watson decide to focus on?

Answer 17

objective.. bad at introspection

Question 18

why did he become chair of psych?

Answer 18

Baldwin had to resign because brothel

Question 19

what happened in 1913?

Answer 19

writes psychology as behaviorist views it( behaviorism as school of thought.)

Question 20

What is comparative psychology

Answer 20

animal psychology

wanted psychology to have practical application

Question 21

Current view of phobias

Answer 21

psychoanalysis- fears are caused by repressed conflicts and impulse

Question 22

How did Watson feel about fear?

Answer 22

Fear can be learned and wanted to study it using behaviorist principles

Question 23

lil. Albert experiment

Answer 23

steel rod hung behind baby where he could not see it
baby exposed to white rat
conditioned reflex study
when baby interacted with white rat the rod was struck
after enough trials- feared rat

Question 24

what did lil Albert learn?

Answer 24

to be afraid without the sound

Question 25

why was little albert choses

Answer 25

normal healthy baby "stolid and unemotional"

Question 26

what did little albert really have

Answer 26

Hydrocholosis (bacteria meningitis in brain) | died at age 6

Question 27

what does the lil albert study show?

Answer 27

FEAR can be conditioned

Question 28

why was Watson forced to resign?

Answer 28

``` wife finds love notes to student (Rosalie) banished academia (goes into advertising) ```

Question 29

what psychology field does Watson go into ?

Answer 29

Applied psychology

Question 30

what was his purpose of Advertising?

Answer 30

to create a society of consumers

Question 31

how did Watson view humans

Answer 31

mechanistically

Question 32

consumer behavior regarding cigs found:

Answer 32

brand had nothing to do with taste but brand loyalty

Question 33

Watsons advertising

Answer 33

ignores qualities. focuses on strong emotional response

Question 34

what emotional response does he focus on?

Answer 34

Fear, love and rage

Question 35

Ex1 Johnson and Johnson baby powder

Answer 35

called it pure this implies other products dangerous

Question 36

Ex 2 ponds cold cream

Answer 36

testimonials illusion of a better situation and this heightened desire

Question 37

Ex 3 pebeco toothpaste

Answer 37

used sex appeal

Question 38

Book: psychological care of infant and child -

Answer 38

everything is learned recommended perfect objectivity in children (no emotion only reinforcement and punishment) most influential work

Question 39

Watsons sons and daughters did what?

Answer 39

attempted suicide 1 did

Question 40

why did Watson not pick up own award?

Answer 40

he did not want to cry

Question 41

His ideas explicit

Answer 41

explicit versus implicit responses | explicit is overtly observable 

Question 42

implicit ideas

Answer 42

implicit happen inside organism (ex., glandular secretions) must be potentially observable must be observable through the use of instruments

Question 43

example of explicit

Answer 43

Doctor hitting knee

Question 44

example of implicit

Answer 44

heart beat, hunger

Question 45

what did Watson become?

Answer 45

an extreme environmentalist( everything is learned)

Question 46

what is there no such thing of?

Answer 46

instinct or reflex

Question 47

what did he deny ?

Answer 47

inherited capacity( eugenics) temperaments(personality)

Question 48

thought processes

Answer 48

thinking is implicit motor behavior

Question 49

fear

Answer 49

loud noises/ sudden lack of support

Question 50

rage

Answer 50

restriction of body movement

Question 51

love

Answer 51

caressing, rocking, patting

Question 52

what are bad behaving kids a reaction of?

Answer 52

improper conditioning

Question 53

conditioning everyone properly led to what?

Answer 53

outbreak of psychology

Question 54

Mary cover jones

Answer 54

studied a boy named peter

Question 55

peter would eat(pleasurable activity) then what

Answer 55

be presented with fear ( the bunny)

Question 56

what did he associate the rabbit with?

Answer 56

Pleasure not fear

Question 57

what type of therapy was used for peter

Answer 57

behavioral therapy( exposure therapy)

Question 58

calkins disputed watsons methods...

Answer 58

introspection as proper research tool

Question 59

what did washburn call Watson?

Answer 59

enemy of society

Question 60

who issued a public warning against behaviorism?

Answer 60

McDougall

Question 61

what was watsons major point?

Answer 61

detested psychoanalysis

Question 62

what 3 things is emotion described by?

Answer 62

objective stimulus overt bodily response internal physiological changes

Question 63

what year did behaviorism begin?

Answer 63

1913!