Chapter 11

Question 1

When you have information that you want to distribute to several news outlets, use what?

Answer 1

A press release or press conference

~Press conference is a staged event, which you invite the news media to hear/ should be reserved for topics and situations that definitely have broad interest.

Question 2

Press release:

Answer 2

Used to make an official announcement to the news media from the PIO

~ dated and typed on department stationary
~ PIO contact information at the top.
~ brief as possible
~ideally one to two pages

Question 3

What is the most common situation in which a fire officer would appear as an official spokesperson is when?

Answer 3

An interview

NFPA guidelines: 
~be prepared 
~stay in control 
~look and act the part
~it is not over until it is over

Question 4

When preparing for an interview in which you want to deliver a specific message, identify no more than_____ message points in advance and practice saying them in carried ways.

Answer 4

3 key message points

Question 5

After the interview, double check what?

Answer 5

Reporter has correct names and spelling you and your department, and accurate information about any program you are promoting.

Question 6

NFPA social media manager Lauren Backstrom recommends spending_____ of the time listening to customers,______ of the time interacting,_______of the time creating new material.

Answer 6

25% listening
50% interacting
25% creating new material

Question 7

The Immediacy and far reach of social media can have the same effect on a reputation as a:

Answer 7

2 1/2-inch attack line on a room in contents fire

Question 8

What media expert coined the phrase “social-media-assisted career suicide syndrome(SMACSS)?

Answer 8

Dave Statter