Chapter 12

Question 1

Anchor

Answer 1

Listeners preexisting position on an issue being advocated

Question 2

Award presentation

Answer 2

Type of presentation in which the speaker describes an award and explains the reasons the recipient is receiving it

Question 3

Benefits

Answer 3

Advantages the target audience will gain from features of a product or service

Question 4

Briefing

Answer 4

An informative presentation that succinctly informs listeners about a specific task at hand

Question 5

Coercion

Answer 5

The use of force and/or threats of punishment to influence an audience

Question 6

Credibility

Answer 6

The persuasive force that comes from the audiences belief in and respect for the speaker

Question 7

Fallacy

Answer 7

An error in the logic of an argument

Question 8

Feasibility report

Answer 8

Type of presentation that evaluates potential action steps and makes recommendations about how to proceed

Question 9

Features

Answer 9

Qualities of a product or service that make it desirable and distinguish it from the competition

Question 10

Final report

Answer 10

Report delivered upon completion of an undertaking

Question 11

Goodwill speech

Answer 11

Speech with the primary aim of creating a favorable image of the speakers cause in the minds of the audience

Question 12

Latitude of acceptance

Answer 12

The range of positions or arguments a person would accept with little or no persuasion

Question 13

Latitude of non commitment

Answer 13

The range of positions or arguments a person neither accepts or rejects

Question 14

Latitude of rejection

Answer 14

The range of positions or arguments a person opposes

Question 15

Manipulation

Answer 15

Using deception to trick the other party into thinking or acting in the desired way

Question 16

Motivational speech

Answer 16

A speech aimed primarily at generating enthusiasm for the topic of being presented

Question 17

Persuasion

Answer 17

The act of motivating an audience, through communication, to voluntarily change a particular belief, attitude, or behavior

Question 18

Press (news) conference

Answer 18

A meeting organized with the purpose of sharing important info about an organization with the media and giving journalists an opportunity to ask questions

Question 19

Proposal

Answer 19

Type of presentation that advocates for a particular position or action

Question 20

Report

Answer 20

An informative presentation that describes the state of an operation

Question 21

Sales presentation

Answer 21

Type of presentation aimed at persuading others to purchase a product or service

Question 22

Speech of introduction

Answer 22

Type of presentation that prepares the audience to listen to another speaker by emphasizing the upcoming speakers qualifications or importance of the topic

Question 23

Status report

Answer 23

The most common type of informative presentation; sometimes called a progress report

Question 24

Toast

Answer 24

Type of tribute that expresses appreciation and/or honors the accomplishments of an individual or a group

Question 25

Training

Answer 25

An informative presentation that teaches listeners how to perform a task

Question 26

Tribute

Answer 26

Type of special-occasion presentation that honors a persons or groups achievements or characteristics

Question 27

Webinar

Answer 27

Presentation, lecture, workshop, or seminar that is transmitted over the web with limited audience interaction

Question 28

Welcoming remarks

Answer 28

Type of special occasion presentation in which the speaker welcomes an individual or group, indicating the significance of the visit and setting the tone for the occasion