Chapter 13 - behaviour in a social context Flashcards
Perceiving the causes of behaviour
Attributions
Attributions
Judgments about causes of our own
and other people’s behaviour and outcomes
• Did this happen because of X or because of Y?
• Affect our subsequent behaviour and emotions
Kelly’s Theory
- Situational attribution = all 3 high
* Personal attribution = consistency high, consensus & distinctiveness low
In Kellys theory, attributional factors
- Consistency
- Distinctiveness
- Consensus
Fundamental Attribution Error
•Explaining others’ behaviour:
- Underestimate impact of situational factors
- Overestimate role of personal factors
- Even when informed role was assigned
- Situational information was ignored
Does fundemtal attribution error apply to ourselves, why or why not
No.
Have more information about ourselves •Others are ‘figure’
•We are ‘background’ - situation stands out
How to explain our own behaviours
Self serving bias
Self-serving bias
- More personal attributions for successes
- More situational attributions for failures
- Strength depends on psychological state & culture
- Depressed people = more personal attributions for failures
Individualistic cultures have more __________ attributions and collective take more ____________
Personal
Responsibility for failures
Primacy effect: First impressions
- Attach more importance to initial information
- Tend to be most alert to information received first
- Initial information may shape how we perceive subsequent info
Decrease primacy effect?
By telling ppl to not make snap judgments and consider evidenced, make them accountable
What are stereotypes
They are schemas
Attitude-behaviour relationship strongest when:
- Situational factors are weak
- Are aware of attitudes & they are strongly held • Think about attitudes before acting
- Attitudes predict general rather than specific classes of behaviour
Theory of Planned Behaviour
• Intention to engage in behaviour
Intention to engage in behaviour is strongest when:
- Positive attitude toward behaviour
- Subjective norms (perceptions) support attitudes
- Belief that behaviour is under personal control
• Cognitive Dissonance Theory
- Strive for consistency in cognitions
- Two inconsistent cognitions = cognitive dissonance
- Dissonance leads to motivation to change one cognition or add new cognitions
Counterattitudinal behaviour
- Inconsistent with one’s attitude
* Produces dissonance if freely chosen
Does dissonance always lead to attitude change, why or why not
- Does not always lead to attitude change
* E.g., Rationalize behaviour - external justifications
Self-perception theory
Make inferences about own attitudes by
observing own behaviour
• Infer how we must feel from how we act
Between self perception and cognitive dissonance, which is more effective
Cognitive dissonance. But if mono phiological arousal (tension) then self perception
Three Aspects of Persuasion Process
- Communicator
- Message
- Audience
Communicator credibility
- How believable the communicator is
* Often is the key to effective persuasion
The Message
- Two-sided refutational approaches most effective
* Perceived as less biased
Extreme or moderate arguments
- If audience disagrees moderate degree of discrepancy with their view is best
- Fear arousal works best when message invokes moderate-strong fear and low-cost ways to reduce threat