Chapter 19.2

Question 1

During the 1950s, what expanded

Answer 1

businesses

Question 2

BY 1956, what jobs did most AMericans hold

Answer 2

They didnot hold industrial jobs. Many held clerical, managerial, or professeioal occupations

Question 3

Unlike blue collar workers (industrial) they manufactured goods for sale ) What did white collar workers do

Answer 3

Services like sales, advertising, insurance, an dcommunications

Question 4

Where did white collar workers preform their services

Answer 4

large coorperations or government agencies

Question 5

What were conglomerates

Answer 5

Major coorperations that included a number of smaller coorperations

Question 6

What was an exampple of conglomerates

Answer 6

Xerox, ITT, GE

Question 7

What was a franchise

Answer 7

a company that offers services in many different locations

Question 8

What was an example

Answer 8

McDonalds. They had a simple menu and Ray Kroc bout the rights to the franchise

Question 9

Employees who had good pay and secure jobs sacrificed what

Answer 9

loss of individuality

Question 10

What did businesses not want

Answer 10

Creative thinkers

Question 11

What would companies do

Answer 11

Giver personality tests to people applying for jobs

Question 12

What did coorperations reward people for

Answer 12

teamwork, coorperaiton, loyalty

Question 13

Americans worked in cities but where did they live

Answer 13

Subarbs. They could afford autos and gas, highways

Question 14

What was the baby boom

Answer 14

When the birthrate in the late 1940s soared. In 1957 an American infant was born every 7 seconds

Question 15

What contributed to the baby boom

Answer 15

Reunion of husbands, decreasing of mrariage age, desirability of large families, economic prosperity, advances in medicine

Question 16

What saved many lives

Answer 16

Vaccines

Question 17

Who was Jonas Salk

Answer 17

Dr. That developed the vaccine for polio

Question 18

Who was Benjamin Spock

Answer 18

Author, Pediatrician Common Sense Book of Baby and Child Care sold nearly 10 million copies

Question 19

What did Spock Advise

Answer 19

1. Parents should not spank or sold children
2. Hold meetings where children could express
3. Mothers could stay at home

Question 20

In 1958, how high were toy sales

Answer 20

1.25 billion

Question 21

How many people enrolled in schools

Answer 21

10 millo, caused overcrowded schools and teacher shortages

Question 22

What programs glorified hommakers

Answer 22

Father knows best, adventures of ozzie and harriet

Question 23

What did women feel

Answer 23

They were not happy and felt bored. THe number of working moms increased

Question 24

What were women’s roles

Answer 24

Nurses Teachers, and office support and they earned less

Question 25

When they went to college, the women recieved what

Answer 25

little financial academic or psycological aid

Question 26

in the 1950s, Americans had

Answer 26

more leisure

Question 27

How much did Americans spend on leisure

Answer 27

30 million

Question 28

People owned more labor saving devices likke

Answer 28

washers, dryers, dishwashers and lawn moters

Question 29

What did Americans enjoy

Answer 29

Recreational activities (fishing, bowling, hunting, boating, golf)

Question 30

Americans also

Answer 30

liked to read

Question 31

During WWII the US gov rationed supplies, now

Answer 31

it was inexpensive, plentiful fuel for consumers, Americans bought cars in record numbers

Question 32

Why ddi American sgo automanic

Answer 32

suburbs didn't offer public transporation. Schools,s tores, synagogues, churches, doctors, dentists are not walking distances from eachother

Question 33

Automania spurred

Answer 33

local and states governmnets to construct roads

Question 34

The interstate highway act, authorized by president eisenhower

Answer 34

Authorized the building of a nation highway network

Question 35

What did highways make possible

Answer 35

highspeed long haul trucking

Question 36

What started to declune

Answer 36

commericial use of railroads

Question 37

Towns prospered if they

Answer 37

were along railroads. Towns along smaller roads experieenced a hard time

Question 38

What did the auto industry provide

Answer 38

Job, drive in movies, resteraunts, malls

Question 39

What problems did cars cause

Answer 39

pollution, traffic jams, raising stress leves, people left cities, income gape widened, public transport declined

Question 40

What was consumerism

Answer 40

buying material goods / came to be equated with sucess

Question 41

What goods appeared in the market

Answer 41

many product after product. House hold appliances, washers dryers, blenders, freezers, dishwashers. Rec: TV tape recorders, record players, casual clothing, BQ grills, swimming pools, lawn decorations

Question 42

PLanned obsolescence

Answer 42

Manufacturers designed products to become outdated

Question 43

What happened as a result

Answer 43

Americans became a throwaway society

Question 44

What ddi consumers purchase goods on

Answer 44

Credit card, installment plans. There were mortgages, and car loans

Question 45

What happened to debt

Answer 45

It grew

Question 46

Who issued the first credit card

Answer 46

Diners Club

Question 47

What did advertising encourage

Answer 47

Spending

Question 48

Where could you see advertisements

Answer 48

Newspaper, magazine, radio, TV, billboards

Question 49

Advertisers spent 6-9 billion dollars in 1950 trying to

Answer 49

convince poeple to buy things they didn't need

Question 50

Advertising appealed to people's

Answer 50

desire of belongingness

Question 51

Ads used

Answer 51

TV and prices went up