Chapter 2 Caterer Abd The Client

Question 1

Define Caterer’s reputation

Answer 1

The character of the caterer, whether favorable or not, that is held by a customer.

Question 2

There are four requirements when choosing a caterer:

Answer 2

1.Is the caterer well respected and well known?
2. Does the caterer do most of the catering in the client’s area?
3. Are the customers satis!ed?
4. Are clients recommending the caterer to others?

Question 3

Define referrals in catering

Answer 3

Referrals is when a customer is satisfied with a caterer and recommends him/her to others

Question 4

Word-of-mouth-advertising

Answer 4

A type of referral when a satisfied customer recommends the caterer to others.

Question 5

Personality conflicts

Answer 5

Caterers should refuse jobs due to personality conflicts or when meeting client expectations is impossible.

Question 6

Hidden cost in catering

Answer 6

Any unknown (to the client) costs raised against the caterer for providing food and related services

Question 7

Gratuities

Answer 7

Caterers may be required to contribute gratuities to banquet hall staff,

Question 8

How can a caterer safeguard against these poor business practices?

Answer 8

Explore options
Research the job
Know the customer

Question 9

Corporate catering

Answer 9

Corporate catering involves building a clientele of large or small business accounts

Question 10

Primary caterer

Answer 10

Handles approximately 75 percent of a client’s total catering need.

Question 11

Secondary caterer

Answer 11

Handles approximately 25 percent of a client’s total catering need.

Question 12

Creativity

Answer 12

A Combination of imagination, ability, and understanding customer needs to create customer satisfaction

Question 13

Social catering

Answer 13

Social catering, distinct from other fields, often involves events in clients’ homes. Caterers must be able to politely decline requests that cannot be fulfilled.

Question 14

Identify unanticipated inconveniences a caterer may confront.

Answer 14

Gratuities
Hidden cost
Bad politics

Question 15

advantages of catering in the corporate sector?

Answer 15

Relationship build on mutual trust

Financial security

Corporate fund raising sponsorship

Question 16

Ingredient of success

Answer 16

We cannot be all things to all people

Every customer served at an event is a possible referral

Research every job

Build a relationship of trust

Everything must be 100 percent 100 percent of the time