Chapter 5 Flashcards
(13 cards)
Define social media in catering
Websites that enable a caterer to communicate with and interact with friends, family, customers, and potential clients
Expanmple:myface, Facebook and twitter
A caterer can select from many different platforms that comprise the general
topic of social media. These social media platforms include:
photo sharing
• video sharing
• blogging
• micro blogging
• social networking
• social news
Photo sharing
Photo sharing sites allow users to upload and maintain photos online.
Video sharing
video sharing allows a caterer to upload videos online
Blogging
A blog is like a newspaper column, maintained by the caterer with regular entries.
Micro blogging
Micro blogging is a blog with messages of 140 characters or less.
Social networking
Websites that provide a hub for communication and interaction.
Social news
Social news are websites allow users to share news, press releases, website links, and bookmarks.
Caterers can use social networking to:
Advertising
Engaging customers
How to tell if social networking is working
• Increase in sales
• Increase in traffic
• Increase in inquires
Social Analytics
A caterer can learn who is talking about them and what they are saying on social
sites.
Web Analytics
Web analytics measure customer interactions.
A standard website for a caterer should contains these informations:
About
Contact information
Menus
Photos
Seasonal specials
Testimonial (A testimonial section is free word-of-mouth advertising)
