Flashcards in Chapter 2- Perspective on Human Communication Deck (13):
Every day ways of knowing-
Relying on knowledge that we have not questioned or tested.
See it to believe it.
Ex: We learned not to touch hot stoves after getting burned.
Something is right or wrong because it "makes sense".
You trust the person who said it since he's an expert.
Appeals to faith, tradition, and custom-
Believe not rest on logical evidence.
Ex: Always been that way, you can't go against it.
Used it to explain strange events.
Discovering answers through scientific application.
What are the 2 types of research?
Propriety research- conducted for specific audience, no share.
Scholarly research- conducted to promote public access to knowledge.
Set of informed hunches about how things work.
Basic set of belief that represents a worldly view.
World View I-
Social science- knowledge acquired by observing behavior a group of individuals. Using QUANTITATIVE data through surveys. Reality is out there to discover.
World View II-
Interpretivist- Reality is SOCIALLY CONSTRUCTED by communicating w/ each other. Using QUALITATIVE data through interviews. Can't predict human behavior.