Chapter 2- Perspective on Human Communication Flashcards Preview

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Flashcards in Chapter 2- Perspective on Human Communication Deck (13):
1

Every day ways of knowing-

Relying on knowledge that we have not questioned or tested.

2

Personal Experience-

See it to believe it.
Ex: We learned not to touch hot stoves after getting burned.

3

Intuition-

Something is right or wrong because it "makes sense".

4

Authority-

You trust the person who said it since he's an expert.

5

Appeals to faith, tradition, and custom-

Believe not rest on logical evidence.
Ex: Always been that way, you can't go against it.

6

Magic, superstition-

Used it to explain strange events.

7

Research-

Discovering answers through scientific application.

8

What are the 2 types of research?

Propriety research- conducted for specific audience, no share.
Scholarly research- conducted to promote public access to knowledge.

9

Theory-

Set of informed hunches about how things work.

10

Paradigms-

Basic set of belief that represents a worldly view.

11

World View I-

Social science- knowledge acquired by observing behavior a group of individuals. Using QUANTITATIVE data through surveys. Reality is out there to discover.

12

World View II-

Interpretivist- Reality is SOCIALLY CONSTRUCTED by communicating w/ each other. Using QUALITATIVE data through interviews. Can't predict human behavior.

13

World View III-

Critical Theorist- Not predictable. Socially Constructed. Used to analyze historical and qualitative interviewing.