Chapter 3 Flashcards
1
Q
value chain
A
a network of value creating activities
2
Q
primary activities
A
business functions directly related to the production of the organization’s products or services
3
Q
support activities
A
business functions that assist and facilitate primary functions
4
Q
linkages
A
interactions across value activities
5
Q
how does a company create a competitive advantage via products?
A
- creating new products
- enhancing existing ones
- differentiating your products
6
Q
how does a company create a competitive advantage via business processes?
A
switching costs lock in suppliers creating entry barriers establish alliances reduce costs
7
Q
five forces model
A
COMPETITIVE competition from vendors or substitutes competition from new competitors competitions from existing rivals BARGAINING bargaining power of suppliers bargaining power of cutomers
