Chapter 3: Distributive Negotiation-Claiming Value Flashcards
(54 cards)
represents the range between each party’s reservation points
bargaining zone (or ZOPA)
T or F: A bargaining zone can be positive or negative.
True
(look at camera roll to see example of this in picture form)
In a (positive/negative) bargaining zone, negotiators’ reservation points overlap.
positive
In a (positive/negative) bargaining zone, there is no positive overlap
between the parties’ reservation points; therefore, parties
should pursue other alternatives rather than spending
fruitless hours trying to reach an agreement.
negative
(This creates an environment for integrative negotiation)
T or F: With negative bargaining zones, other things will be thrown into the negotiation.
True
(Basketball hoop at yard sale example; throwing in a basketball, shoes, and jersey to make buyer spend 100)
the amount of overlap between
negotiating parties’ reservation points; a measure of the value that a
negotiated agreement offers to both parties compared to the value of not reaching a settlement
bargaining surplus
the positive difference between the settlement outcome and the negotiator’s reservation point
negotiator’s surplus (think of this as profit)
(see picture of this in camera roll)
The total negotiator’s surplus of both parties adds up to the size of the _____ or _______ surplus.
ZOPA; bargaining
T or F: You should compete for that bargaining zone surplus. You want to earn the bargaining zone surplus.
True
The bargaining surplus illustrates the mixed-motive nature of negotiation: negotiators are motivated to both ______ and _______ with the other party
cooperate; compete
The most commonly asked question about negotiation is:
How can I claim most of the bargaining surplus for myself?
T or F: Most negotiators will not reveal their reservation point.
True
(and even if someone reveals their reservation point, we have no way to verify whether the information is valid or an exaggeration.)
T or F: Negotiators should be willing to settle for outcomes that exceed their reservation point and reject offers that are worse than their reservation point.
True
(ex: RP is $70. Somebody offers you 71. You should accept)
If negotiators follow these 6 basic value-claiming strategies, they can substantially increase the probability they will obtain a favorable slice of the pie:
- Accurately assess your BATNA.
- Unpack (rank) your multiple alternatives.
- Improve your BATNA. (do this by finding other alternatives that may get ranked higher than your #2 alternative)
- Determine your reservation point, but do not reveal it.
- Research the counterparty’s BATNA and estimate their reservation point.
- Set high aspirations (be realistic but optimistic) (avoid the chilling effect = when you’re too optimistic)
Your ______ ______ defines the upper limit of what you can get in a negotiation.
aspiration (or target) point
Because you will usually never get more than your first offer, your first offer represents an important _______ _______ in the negotiation.
anchor point
(goal is to anchor as close as possible to your offer/aspiration/target point as possible. You do this to try and bargain on your side of the bargaining zone. (ex: like playing football and wanting to be on your side of the field))
The _______ Effect can occur when negotiators make proposals the counterparty considers extreme and can cause the counterparty to be offended and walk away
Chilling
occurs when the negotiator’s first
offer is immediately accepted by the counterparty, signaling that the negotiator did not set his or her aspirations high enough
the winner’s curse
making one’s first offer one’s final offer; this often unsuccessful strategy engendered hostility from the counterparty.
Boulwarism
(ex: Walmart does this… way to remember: think of a bull → one person kinda BULLies the other into an offer)
KNOW THIS: refers to the fact that intuition and folklore advise negotiators to never open first, yet much scientific research argues that negotiators should always open first due to a “first mover advantage.”
practitioner-researcher paradox
(Basically saying, we used to think that you shouldn’t make that first offer, but research is now saying you should. Why? To get that good anchor point.)
The Anchoring Information Model (AIM) states that first offers have two effects:
1.They serve as _______ that pull final settlements toward the initial first-offer value (anchoring).
2. They convey information about the sender’s priorities which makes the sender vulnerable to exploitation and ________ the risk of a first-mover disadvantage.
- anchors
- increases
In the situation in which the negotiator has good information and the counterparty is believed to also have good information, it is (wise/unwise) to make the first offer.
wise
(you can make an assertive opening offer that operates as a psychological anchor)
First Offers– Who should make the first offer in the following situations:
a. If you don’t have good information, and they do have good information
b. If you have good information and they don’t have good info
c. If both parties don’t have good information
a. let them open first
b. let them open first (why? → they may make you an outlandish offer and you are like heck yea bc that’s way more than what i was thinking)
c. you should make first offer
T or F: The first offer that falls within the bargaining zone acts as a powerful anchor point for the counterparty’s counteroffer.
True
(Ideally your opening offer should not give away too much of the bargaining zone)