Substitute products
Android devices and iPhones
Complementary products
Items like peanut butter and jelly
Elasticity
Responsiveness of quantity change to price change
Demand elasticity
Responsiveness of quantity demand to a price change
Elastic demand
A small change in price will lead to a large change in quantity demand
Inelastic demand
A large change in price, results in a small change in quantity demand
Unit elastic demand
Product in which a proportional response happens with a change in price
TE test
Price times quantity will help measure elasticity
Demand
Desire, ability and willingness to buy a product
Microeconomics
Study of small units of economics
Demand schedule
A table examining quantity demand at specific price point
Law of demand
As price goes up quantity demand goes down
Market demand curve
Economic model examining quantity demand at all likely prices
Marginal utility
Additional satisfaction derived from consuming one more item
Diminishing marginal utility
Satisfaction will decrease as quantity consumed increases
Change in quantity demand
Results in a movement along the demand curve
Change in demand
Results in a shift in the demand curve
Income effect
Change in quantity demand due to a change in the relative price of a product or products
Substitution effect
Change in price results in consumers purchasing alternative products
A change in demand for Levi’s jeans if polo jeans become the hot fashion item
shifts to the left
A change in demand for defense equipment if the president announces all potential withdrawal from Iraq
Shifts left
A change in demand for movie tickets if a major local employer goes out of business, forcing people out of work
Shift to left
All change in demand for cassette players if cassette tapes are becoming more expensive
Shift left
All change in demand for housing if the population of a town decreases by 20%
Shift left