Chapter 5 Flashcards
(52 cards)
what is learning
- relatively permanent change in behaviour, knowledge, capability or attitude
- acquired through experience
- cannot be attributed to illness, injury or maturation
how do we learn
- listening
- watching
- reading
- actively participating
what are the 3 basic forms of learning
- classical conditioning
- operant conditioning
- observational learning
what is classical conditioning
- one of the simplest forms of learning
- powerful effect on our attitudes, likes, dislikes, emotional responses
- learning in which association is formed between two stimuli
- ex. pavlov’s experiment: studied conditioned reflex in dogs. involuntary response (salivation) associated with sights, sounds of feeding
what is a stimulus
- any event or object in environment to which an organism responds
- examples: sound, light, touch
- plural of stimulus is stimuli
what is an unconditioned reflex
- involuntary response to stimulus
- eye blink to puff of air
- salivation response to food
what is a conditioned reflex
- learned involuntary responses
what is a neutral stimulus
- no response when presented
what is an unconditioned response
- automatic unlearned response made to unconditioned stimulus
what is an unconditioned stimulus
- stimulus elicits unconditioned response
what is a conditioned stimulus
- previously neutral stimulus
- after repeated pairings with unconditioned stimulus, produced unlearned response
what is a conditioned response
- learned response made to conditioned stimulus
what is extinction
- weakening of learned response
- eventual disappearance of learned response
- conditioned stimulus (tone) repeatedly presented without unconditioned stimulus (salivation for food)
what is spontaneous recovery
- sometimes occurs after extinction
- occurs when conditioned stimulus presented again
- conditioned response reappears
what is generalization
- classical conditioned: conditioned response to stimulus similar to that originally conditioned stimulus
- operant conditioning: learned response to stimulus similar to that with originally reinforced stimulus
what is discrimination
- learned ability to distinguish between similar stimuli
- conditioned response
- occurs only to originally conditioned stimulus
- ex. pigeon rewarded for pecking only yellow disk (discriminative stimulus)
who was Watson and little albert
- John Watson’s 1919 experiment proved fear could be classically conditioned
- conditioned baby Albert to fear a white rat
- little Albert also learned to fear other things resembling a white furry rat
what are factors in classical conditioning (4 examples)
- number of pairings of conditioned stimulus and unconditioned stimulus
- intensity of unconditioned stimulus
- how reliably conditioned stimulus predicts unconditioned stimulus
- temporal relationship between controlled stimulus and uncontrolled stimulus
what is the cognitive perspective
- does conditioned stimulus enable prediction of uncontrolled stimulus?
- ex. when pairing is not available
what is the biological predisposition
- degree to which genes prepare animals and humans to acquire or resist classically conditioned responses
- humans fear stimuli that can harm
- survival response: taste aversion
most common fears are related to the survival of the human species - ex: spiders and snakes
what are fear responses
- fears and phobias largely result from classical conditioning
- dental phobia if painful dental work
- can generalize to anxiety to dental chair, waiting room, dentist’s office building
how does drug use affect classical conditioning of life
- environmental cues associated with drug use can become conditioned stimulus
- can produce a conditioned response of drug craving
- need higher doses for effected (tolerance)
- cues initiating protective mechanisms not present when same dose taken in unfamiliar surroundings (leads to overdose)
how does classical conditioning affect advertising
- classical conditioning happens
- products paired with people, objects, situations we like
- we become conditioned to buy products
how does classical conditioning affect sexual arousal
- environmental cues (places, smells, clothing)
- can become associated with experiences
- can have role in experiences