Chapter 7 Flashcards
(65 cards)
what is cognition
- mental processes involved acquiring, storing retrieving and using information
what is imagery
- represent or picture a sensory experience in one’s mind
what are concepts
- label representing class or group of objects, people, events sharing common characteristics or attributes
how is concept formation done
- from formal definition of concept
- memorizing concept’s common features
- experiences with positive and negative instances of concept
- through use of prototypes
- through use of exemplars
what is a prototype
- example that embodies most common features of particular concept
what is exemplar
- individual instances of concept
- stored concept in memory from experiences
what is systematic decision making
- examining all possible alternatives; choosing most beneficial
what is elimination by aspects
- eliminate alternatives that do not match each factor
- choose remaining alternative
what is availability heuristic
- probability of event corresponds to ease which event comes to mind
what is representativeness heuristic
- based on new situation resembling familiar one
what is recognition heuristic
- decisions terminate as soon as factor moving to decision recognized
what is framing
- information emphasizes potential gain or loss
what is intuition
- ‘gut feelings’ or ‘instincts’
what is anchoring
- focusing on single factor magnifies importance of factor relevant to other factors
what is trial and error
- try one solution after another
what is heuristics and algorithms
- analogy heuristic: comparing problem to others from past
- working backwards (backward search): start with solution and work backward through problem
- means-end analysis: current position compared with desired goal; close far between 2 positions
- algorithm: systematic, step-by-step procedure guarantees solution to problem of certain type if executed properly
what is functional fixedness
- failure to use familiar objects in novel ways to solve problems
what is the mental set
- mental rut in solving problems
- continue using same old method even if another approach is better
what is creativity
- produce original, appropriate, valuable ideas, solutions to problems
what is divergent thinking
- produce multiple ideas, answers, solutions to problems
- novel ideas involving combination synthesis of unusual associations
what is language
- thoughts, feelings via system of socially shared, arbitrary symbols using rules of grammar
what is psycholinguistics
- how language acquired, produced, used
- how sounds and symbols of language translated into meaning
what is the structure of language
- phonemes: smallest units of sounds
- morphemes: smallest units of meaning
- syntax: rules for arranging and combining words to form phrases, sentences
what are semantics
- meaning derived from morphemes, words, sentences
- surface structure = literal words written, spoken, signed
- deep structure = underlying meaning of sentence