Chapter 5 Flashcards
(35 cards)
Language
A structured system of symbols for communicating meaning
Meaning
The sense that people extract from a message
Verbal
Having to do with oral or written words
Symbol
Arbitrary labels
Users of a language give those labels meaning
Onomatopoeia
A word formed by imitating the sound of its meaning
Phonological rules
Correct pronunciation of a word
Syntactic rules
Ordering of words within phrases
Semantic rules
The meaning of individual words
Pragmatic rules
Interpretation of statements
Denotative meaning
A word’s literal meaning or dictionary definition
Ambiguous
Having more than one meaning
Vague
Not clear in meaning or expression, inexplicit
Superstition
The mistaken belief that words have a precise meaning
Meaning is done by people not words
Linguistic determinism
Language that determines what can and cannot see or think or image
Linguistic relativity
Speakers of different language will experience the world differently
What do naming practices vary by?
Sex, ethnicity religions and sex
What assumptions do we make on the basis of name?
We assume on their sex or ethnicity
Persuasion
The process of moving people to think or act a certain way
Ethos
Rely speaker’s respectability, trustworthiness and moral character
Pathos
Rely on the listeners’ emotions
Logos
Rely on listerners’ ability to reason
Reason
To make judgments about the world based on evidence rather than emotion or intuition
Credibility
The extent to which others perceive us to be competent and trustworthy
Cliches
Overused phrases