Chapter 6 Flashcards
collective self
person derives his or her identity in large measure from a social group
self-concept
summarizes beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities
identity
elements that contributes to our self-concept
self-esteem
positivity of a person’s self-concept
social comparison
person tries to evaluate her appearance by comparing it to other people
ideal self
person’s conception of how he or she would like to be
actual self
more realistic appraisal of the qualities we do and do no have
impression management
“Manage” what others think of us
dramaturgical perspective
consumer behavior views people as actors who play different roles
torn self
respondents struggle w retaining an authentic culture while still enjoying western freedom
looking-glass self
imagining the reactions of others
self-fulfilling prophecy
act the way we assume others expect us to act
public self-consciousness
express more interest in clothing and use more cosmetics
self-monitors
attuned to how they present themselves in public
meerkating
someone shooting a live video stream
empty self
shift inward and focus on the self not family or community
self-image congruence models
choose products when their attributes match some aspect of the self
symbolic self-completion theory
people who have an incomplete self-definition tend to complete this identity when they acquire and display symbols they associate w that role
extended self
extended objects that we consider a part of us
embodied cognition
our behaviors and observations
of what we do and buy shape our thoughts
enclothed cognition
clothing changes how people behave
digital self
“modify” the profile photos we post on Facebook
agentic goals
(males) stress self-assertion and mastery
communal goals
(women) affiliation and building harmonious relations
