Chapter 7: E-Commerce

Question 1

Which is more broad E-business or E-commerce

Answer 1

E-business

Question 2

buying and selling goods and services over the Internet

Answer 2

E-commerce

Question 3

encompasses all the activities a company performs in buying and selling products and services using computers and
communication technologies

Answer 3

E-business

Question 4

What did michael porter introduce in 1985?

Answer 4

Value Chain Concept

Question 5

In Michael Porter’s Value Chain Model, what do you call the top four components?

Answer 5

Supporting Activities

Question 6

What do you call the bottom four components in the value chain model?

Answer 6

Primary Activities

Question 7

What are the supporting activities in the value chain model?

Answer 7

Human Resource Management, Organizational Infrastructure, Tech Development, Procurement

Question 8

What does the margin represent in the value chain model?

Answer 8

The value added by the supporting the primary activities

Question 9

Movement of
materials and parts
from suppliers and vendors to production or storage facilities; includes
tasks associated with receiving, storing, and disseminating incoming goods or
materials.

Answer 9

Inbound logistics

Question 10

Processing raw materials into finished goods and services

Answer 10

Operations

Question 11

Moving and storing products, from the end of the production line to end users or distribution centers

Answer 11

Outbound Logistics

Question 12

Identifiying customer needs and generating sales

Answer 12

Marketing and sales

Question 13

support customers after the sale

Answer 13

Service

Question 14

when people check the internet and research about the product, but goes to the physical store for the final decision

Answer 14

Webrooming

Question 15

when people check products in physical stores but buys online because it is cheaper to do so

Answer 15

Showrooming

Question 16

How do businesses combat web and show rooming

Answer 16

Creating Omnichannels

Question 17

What do you call companies that only have physical stores

Answer 17

Brick and mortar Companies

Question 18

What do you call companies that utilize the advantages of both online and physical stores

Answer 18

Click and brick E commerce companies

Question 19

Why is inventory needs reduced when using e-commerce?

Answer 19

Because e-commerce allows the business to disregard show or trial products in stores

Question 20

What is the merchant model?

Answer 20

transfers the old retail model to e-commece using the internet

Question 21

What is the brokerage model?

Answer 21

businesses that rely on commissions between transactions of users on their platform.

Examples: Ebay, online stock brokers

Question 22

What other sources of revenue can a brokerage model utilize?

Answer 22

Advertisments, promotions that sellers pay

Question 23

What is the advertising model?

Answer 23

extension of traditional advertising media such as radio and television. Earns money by charging companies for banner advertisments

Question 24

What is the mixed model?

Answer 24

model that has multiple sources of revenue

Question 25

What is infomediary model?

Answer 25

collects information on consumers and businesses and then sell this to marketing companies

Question 26

What is the subscription model?

Answer 26

sell digital products or services to customers

Question 27

Which is likely to be more successful pure-play companies or mortar and click companies

Answer 27

Mortar and click

Question 28

What technologies were used in B2B transactions since before the surge of the internet?

Answer 28

Electronic Data Interchange, Extranets, and Electronic Fund transfers

Question 29

What do you call applications that the government uses?

Answer 29

E-government

Question 30

What type of e-gov is e training included in?

Answer 30

Governent to Employee

Question 31

E Commerce Activities that takes place in the business intranet

Answer 31

Organization or Intrabusiness E Commerce

Question 32

What are the steps in the B2C E-Commerce Cycle

Answer 32

1. Information Sharing 2. Ordering 3. Payment 4. Fulfillment 5. Service and Support

Question 33

A customer uses one channel of a given business to purchase an item, including in-store, on a cell phone, on the company’s Web site, social media channels, comparison shopping engines, third-party marketplaces, other companies’ Web sites, and so forth.

Answer 33

Multichannel

Question 34

What is a requirement that need to be met before implementing a multichannel

Answer 34

An infrastructure must be in place

Question 35

When a customer goes through several channels to buy an item

Answer 35

Cross Channel

Question 36

Integration of multiple channels into one system

Answer 36

Omnichannel

Question 37

What is seller-based marketplace?

Answer 37

sellers who cater to specialized markets create a common marketplace

Question 38

enables organization employees to directly order and receive supplies directly from suppliers

Answer 38

E procurement

Question 39

What is a buyer side marketplace?

Answer 39

Buyers create a marketplace on a certain commodities where they invite sellers to bid on products

Question 40

not controlled by buyers or sellers and gains revenue from matching clients

Answer 40

Third Party Marketplace

Question 41

a market that focuses on a specific industry

Answer 41

Vertical Market

Question 42

a market that focuses on a specific function or business process

Answer 42

Horizontal Market

Question 43

Are digital signatures carry the same vaildity as traditional signatures?

Answer 43

Yes according to the Digital Signature Act of 1999

Question 44

What is the main objective of traidng partner agreements

Answer 44

to automate negotiating pocesses and enforce contracts betweent participating businesses

Question 45

what is m-commerce based on?

Answer 45

Wireless application protocol

Question 46

relies on voice recognition and text to spech technologies

Answer 46

Voice Based E commerce

Question 47

Most popular instrment for electronic transactions

Answer 47

Payment Cards

Question 48

Cards that have an embedded microprocessor

Answer 48

Smart Cards

Question 49

convenient alternative to bills and coins

Answer 49

E cash

Question 50

portable tool for online shopping and store personal and financial information

Answer 50

digital wallet

Question 51

They began as a way for advetisers to pay for cost per view or cost per click

Answer 51

Micropayments

Question 52

Does the W3C still support micropayments

Answer 52

NO

Question 53

refers to one user viewing one page

Answer 53

Page view

Question 54

Ads that block the view of the users

Answer 54

Pop up Ads

Question 55

Less obstructive ads

Answer 55

Pop under Ads

Question 56

shows when first visiting a web page

Answer 56

Splash screen

Question 57

More expensive than banner ads because it is premanent

Answer 57

Spot Leasing

Question 58

uses the web and its supporting technologies to promote goods and services

Answer 58

Web Marketing

Question 59

is a method for improving the volume or quality of traffic to a web site

Answer 59

Search Engine Optimization

Question 60

e commerce that is infuenced by social media

Answer 60

social commerce

Question 61

companies that leverage the use of social media to better connect with their customers

Answer 61

Hypersocial Organizations

Question 62

Identify which pillar of hypersociality is being described: focus on behavioral characteristics to reach members who influence each other

Answer 62

tribe vs market segment

Question 63

Identify which pillar of hypersociality is being described: personalization technologies used on websites

Answer 63

Human vs Company Centric

Question 64

Identify which pillar of hypersociality is being described: customers already have basic knowledge about the company and its products.; gain trust

Answer 64

information channels vs network channels

Question 65

Identify which pillar of hypersociality is being described: embraces less rigidity and less predefineness; allow people to interact as humans

Answer 65

social messiness versus process heirarchies

Question 66

What are the three extra components that social media information systems have that others dont?

Answer 66

User Communities, Sponsors, App providers

Question 67

What are the 4 basic social media policy inclusions?

Answer 67

1. Protect the company's reputation 2. Eliminate Legal Issues 3. Protect the privacy of all impacted individuals 4. Raise Brand Awareness.