Chapter 7: External Analysis - The PESTLE Model

Question 1

Name some economic factors that can be used in the PESTLE analysis.

Answer 1

• unemployment rates
• wage rates
• disposal income
• exchange rates
• inflation

Question 2

Name some social factors that can be used in the PESTLE analysis.

Answer 2

• trends
• changes in age, race, religion
• changes in fashion, culture and tech

Question 3

Name some political factors that can be used in the PESTLE analysis.

Answer 3

Policies in:

• housing
• healthcare
• crime
• education
• defence
• foreign

Question 4

Name some technological factors that can be used in the PESTLE analysis.

Answer 4

• AI and machinery
• Hybrid and electric cars
• general technology

Question 5

Name some legal factors that can be used in the PESTLE analysis.

Answer 5

• employment law
• data protection law
• health and safety law

Question 6

Name some environmental factors that can be used in the PESTLE analysis.

Answer 6

• protection of natural resources
• sustainability
• social conscience