Chapter 8 Flashcards
(18 cards)
Competitive advantage
When a firm earns a persistently higher rate of profit compared to its rivals,BUT comp.adv may not be revealed in higher profitability
External change
Different resources,capabilities or strategy positioning
Strategic innovation
New approaches to doing business including new business models,redesigned processes and novel org.designs,can appear in industries,customer segments,sources of comp.adv.
New game strategy
Reconfiguring the industry value chain in order to change the rules of the games within a market
Isolating mechanisms
Barriers that limit the ex post equilibration of rents among individual firms
4 conditions for a firm to imitate the str. of another firm
Identification(identify that the rival has a comp.adv),incentive(by investing in imitation the firm can earn superior returns),diagnosis(diagnose the features of its rival’s str.that give rise to comp.adv),resource acquisition(through transfer of replication to acquire the resources and cap. necessary for imitating)
Theory of limit pricing
Firm in a strong market position sets prices at a level that just fails to attract entrants
Preemption
Occupying existing and potential str.niches to reduce the range of inv.opportunities open to the challenger
Proliferation of product variaties
Can leave new entrants,smaller rivals with few opportnities for establishing a market niche
Patent proliferation
Can protect technology-based advantages by limiting competitor’s techn.opportunities
Causal ambiguity
The more multidimensional s firm’s comp.adv and the more it id based on complex bundles of org.capabilities,the more difficult it is for a competitor to diagnose the determinants of success
Uncertain imitability
Any attempt to imitate the str. is subject to uncertain success
Issue for would-be imitators
Extent to which the first-mover advantage exists within the market
2 types of value-creating activity
Trading and productivity
Effiecient market
One in which prices reflect all available information,comp.adv is absent here,because of resource availability
Cost advantage
Supply identical products or services at a lower cost
Differentation advantage
Supply product or services that are different in such a way that the customers are willing to pay a premium
3 generic strategies
Cost leadership,differentation,focus