Chapter 4

Question 1

Detterence

Answer 1

To impose costs on the other players for actions deemed to be undesirable,it have to be credible and backed by commitment

Question 2

Signalling

Answer 2

Describe selective communication of information to customers or competitors to influence their perception and hence to avoid ot provoke certain types of reaction

Question 3

Competitive intelligence

Answer 3

Systematic collection and analysis of public info about rivals for information about DM,used to predict future comp.strategies,comp.reaction and behaviour

Question 4

Industry recipe

Answer 4

May engender “blindspots”,which limit the capacity of a firm to respond to an external threat