Chapter 8 Flashcards
(28 cards)
Attention
The tendency to respond to and to remember some stimulus more than others.
Preattentive Process
Stands out immediately something that is drastically different from items around it.
Attentive Process
One that requires searching through the items in series. Wheres Waldo
Stroop Effect
The tendency to read the words insead of saying the color (white) but ink is black.
Change Blindness
The failure to detect changes in parts of a scene.
Attention Deficit Disorder (ADD)
Characterized by easy distraction, impulsiveness, moodiness, and failure to follow through on plans.
Attention Deficit Hyper Activity Disorder (ADHD)
Is the same except with excessive activity and fidgety.
Prototypes
Familiar or typical examples
Spreading Activation
Thinking about one thing will activate or prime concepts linked to it.
Priming
A concept gets started, reading or hearing one word makes it easier to think of or recognize a related word. Seeing something makes it easier to recognize a similar object.
Cognition
Thinking and using knowledge
Choice Delay Task
Would you prefer a small reward now or a bigger reward later. ADHD more prone to accept immediate gift.
Stop Signal Task
Press x key when you see X on the screen and O when you see 0. However if you hear a beep after the flash you should not press the button. If it occurs simultaneously its easy. If the beep is after its usually too late
Algorithm
An explicit procedure for calculating or testing every hypothesis.
Heuristic
A strategy for simplifying a problem and generating a satisfactory guess.
Maximizing
Thoroughly considering as many choices as possible to find the best one.
Satisficing
Searching only until you find something satisfactory.
Representative Heuristics
The assumption that an item that resembles members of a category is probably also in that category. Looks like a Ufo so you think it is. Looks like a duck, quacks like a duck.
Base-rate Information
How common the two categories are.
Availability heuristic
The tendency to assume that if we easily think of examples of a category, then that category must be common, you remember more reports of airplane crashes than car rashes so you think air travel is more dangerous.
Conformation Bias
Accepting a hypothesis and then looking for evidence to support it instead of considering other possibilities.
Sunk Cost Effect
Willingness to do something because of money or effort already spent.
Framing Effect
Is an example of cognitive bias, in which people react to a particular choice in different ways depending on whether it is presented as a loss or as a gain. People tend to avoid risks when a positive frame is presented but seek risk when a negative frame is presented.
Near Transfer
Benefit to a new skill based on practice of a similar skill