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Flashcards in Chaptsr 13 Deck (17):

Avoid Ethical lapses, keep the following points in mind

-Don’t force a specific outcome by skewing your research
-Respect the privacy of your research participants.
-Document sources and give appropriate credit.
-Respects the intellectual property and digital rights of your sources.
-Don’t extract more from your sources then they actually provide.
-Don’t misrepresent who you are or what you intend to do with the research results


Problem statement

Defines the purpose of your research and guides your investigation


Secondary research

Consulting Research that was done previously for another purpose


Primary research

New research done specifically for a current project


When evaluating sources ask yourself the following questions

Does the source have a reputation for honesty and reliability?
Is the source potentially biased?
What is the purpose of the material?
Is the author credible?
Where did source and get its information?
Can you verify the material independently?
Is the material current?
Is the material complete?
Are all claims supported with evidence?
Do the sources claims stand up to logical scrutiny?


What resources can you find in the library

Newspapers and periodicals. Business books.
Almanacs and statistical resources.
Government publications.


Web directories

Human editors categorize and evaluate websites


Metasearch engines

Save time by employing multiple search engines at once


Online databases

Give access to newspaper, magazine, and journal articles


Keyword search

Engine tries to find items that include all words you enter


Boolean search

Search operators that let you Define a query with greater precision


Forms-based searches

Help you create powerful queries with out needing to learn any special techniques.


How to make the best use of any search engine?

Think before you search.
Read the instructions.
Pay attention to the details. Review the search and display options carefully.
Try variations of terms.
Adjust the scope of your search, if needed. Look beyond the first few pages of results.


Fair use doctrine

Use other people’s work only as long as you don’t prevent them from benefiting as a result


Surveys and interviews

Most common primary research techniques


Representative sample

Survey to produce valid results


Surveys Produce results are both valid and reliable

Clear instructions to answer questions correctly
Don’t ask for info people can’t remember
Questions short and easy to answer
Form questions that have easy to analyze answers
Avoid bias leading questions
Avoid ambiguous descriptors