Class 3 Notes (Writing Shit) Flashcards
Busy people want to read complicated or simple shit?
They want it simple
K.I.S.S.
Tips for designing gyuer documents
how to guide the reader
Analyze audience
choose gyu and readable page layout (most important)
appropriate font size and type
clear headings and sub-headings
Most executives will look at this since they dont have time to read all the shit
separate paragraphs and sentences properly
use graphics and models
How should business writing be?
How to not make them ask “So what? whats in it for me?”
purposeful
economical
audience oriented (most important)
Receiver is the most important
What is the 3 X 3 writing process
- Prewriting (25%)
- Drafting (25%)
- Revising (50%)
Prewriting
Analyze the task and purpose of message (why am i writing)
anticipate the audience reaction as well as secondary audience
Anything on internet will be used against you and shit
adapt by thinking how message will be delivered the most clearly and richly (K.I.S.S)
Drafting
research by gathering background data
Organize depending on the context of message (direct or indirect)
draft
Selecting the best chanel, what is it important to consider?
What is the richest medium?
is confidentiality and importance important
what about the speed of delivery?
Richest medium is face to face
always need a permanent record (most most most important)
importance and confidentiality are important
Speed of delivery as well as feedback important
Employ richer medium to persuade or personal communication (mooooost important)
Adapting to audiences, how you do that?
Identify message purpose and appropriate chanel
Focus on audience benefits (most important)
Do not piss off important people
Conversational but professional
Avoid bypassing and be precise
Express ideas positively > negatively (very very important)
Short words and simple ones
Revising
Editing by eliminating useless shit
Proofread by looking for errors in spelling, grammar, punctuation and structure
Evaluate id the message achieves purpose and if the tone is pleasant (feedback?)
Purpose of business messages
To inform
Persuade
Promote goodwill
Informal research methods
Keeping it simple
Research company files
Talk with colleagues or supervisors
Interview target audience
Conduct informal survey
Formal research methods
Internet and databases
Books, articles and other secondary sources
Interviews and surveys
Test with experimental and control groups
Conducting primary research
Basically, first hand research
Surveys
Interviews
Observation (fkn gyu)
Experimentation
how to prepare surveys?
Select survey population carefully
Explain why its necessary (super important)
Limit number of questions
Use incentives
Use questions that produce quantifiable answers
Vag ambiguous questions
Make it easy to return surveys
how to conduct gyu interviews?
Locate expert
Prepare for interview
Professional attitude
Questions objective and friendly (most important)
Watch the time
End graciously
Observation
Plan carefully
Decide what or whom youre observing
Decide how often observations are needed
Take notes of the event, actions and settings
Experimentation
Produces data that suggests cause and effect
Secondary sources
Vag google
Books and catalogues
Periodicals: print and electronic indexes
Research data bases like Ebsco
Online search tools (vag on diiiis)
what does documenting information do to reader and writer?
Strengthens argument (most important)
Protects from plagiarism
Instructs reader
Saves time
Before drafting message, what must you consider regarding the receiver?
What does receiver need to know?
Does the receiver need to respond or take action?
If so, give clear instructions on how and when
Organize ideas into strategies, how to do it?
how do you write your thing, like sentences and all
Max 20 words
Dont be fancy keep it simple
Professional but conversational
No dumb mistakes
If audience is pleased, interested or neutral, what strategy should you use?
Direct strategy
Say good news and main idea first
Give evidence after
If audience displeased, not interested, disappointed or hostile
What strategy to use?
Indirect strategy
Say evidence and side ideas first
Bad news or main idea comes after
How to write gyu paragraph?
One idea per paragraph
Gyu topic sentence at start
Organize thought logically
End with concluding sentence (should be summary)
8 or fewer printed lines should be the paragraph
