class 5: Proposals, business plans, and formal business reports Flashcards
(44 cards)
informal proposals format (in order)
intro
background, problem, purpose
proposal, plan, schedule
staffing
budget
authorization
what is a proposal, what is the purposes
solve problems
provide services
sell products
can be solicited or unsolicited
can generate millions of dollars in income
solicited proposals
they want the proposal
persuade reader to understand problem completely
“give me proposal”
unsolicited proposals
they don’t really want it to being with
convince reader that problem exists
harder cause has to be like a pitch
intro + background, problem and purpose of the proposal
what should you write in this part?
explain why proposal is being made
identify problem or key issue
discuss goals
suggest speedy results, low costs, or remarkable resources
basically, its the purpose of the project
promise solution or benefit
proposal, plan, and schedule of proposal
discuss plan for solving problem
explain proposition and benefits to reader
specify how project will be managed
show how progress will be monitored
include schedule of activities
staffing/ human capital in proposal
describe credential and expertise of project managers (can include resumes)
identify size and qualifications of support staff * other resources
budget in proposal
list project costs
prepare this section carefully as it includes contracts
protect yourself from rising costs with deadline for acceptance
no room for error
authorization request in proposal
close with request of approval or authorization
remind key benefits and motivate action
include deadline (after it passes it, it is invalid)
include model contract that responds to the request for proposal (RFP)
components of formal proposals (in order)
copy of request of proposal (RFP) included in front matter
letter of transmital
abstract or executive summary
title page
table of contents
list of illustrations
intro
background, problem, purpose
proposal, plan, schedule
staffing
budget
authorization
appendix
basically, it is way longer than informal proposals
letter of transmittal
addresses the decision maker
presents major features and benefits
abstract
technical summary of proposal highlights
executive summary
business summary of proposal
since a formal proposal is much longer, what must be included to guide reader and ensure clarity
basically, all the extra shit you added
title page
table of contents
list of illustrations: includes each figure table and page number
appendix(es): additional material of interest
summary has to be gyu to grab attention
what are grant proposals
money received for your business with no need to repay
submitted to government or civilian organizations
explain project
outline the budget
abstract/needs statement of a grant proposal
explain problem or situation grant proposes to address
body of grant proposal
what does it do
explains significance of problem
explains how funding will solve problem
short and long term goals (must be S.M.A.R.T.)
detailed action `plan
budget
plan to measure progress
what is a business plan
describes how you intend to achieve marketing, financial, and operational goals
critical for securing financial support of any kind
components of business plan
letter of trasnimattal
mission statement
table of contents
company description (form of business)
product or service description
market analysis
operations and management
financial analysis
appendices
executive summary (written last)
letter of transmittal of business plan
explains reasons for writing
provides contact info
describes business idea concisely with benefits to investor
includes summary of market
brief note of competitors
reasons why plan is worthy
mission statement of business plan
explains purpose of business and why it will succeed
executive summary of business plan
written last
highlights main points of business plan
product and service description in business plan
what do you have to convince to investors
explain what you are providing and how it will benefit the customers
explain why is it better than competitors
explain why it will be profitable
market analysis in business plan
discuss market characteristics, trends, and projected growth
identify target market: how will you attract and keep customers
competitor analysis: strength and weaknesses