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Cloudy Bay Flashcards

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1
Q

How much has the Marlborough wine region grown and what inspired it?

A

Marlborough’s vineyard area grew to almost 27,000 hectares by 2019, inspired by the international success of Cloudy Bay’s Sauvignon Blanc.

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2
Q

What kind of appellation label do Cloudy Bay wines carry?

A

Appellation Marlborough Wine (AMW): it guarantees the quality and origin of wines; 100% grown in Marlborough from vineyards certified by Sustainable Winegrowing New Zealand, and 100% bottled in New Zealand. It is a European-style appellation system to protect the integrity and authenticity of Marlborough wines. Cloudy Bay helped found it in 2018.

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3
Q

How does Cloudy Bay ensure the quality of its wines?

A

Cloudy Bay maintains lower yields, around 30% lower than the regional average, to ensure greater concentration and aromatic intensity.

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4
Q

What was Cloudy Bay Sauvignon Blanc’s ranking in 2020 according to Wine Searcher?

A

It was the second most-searched-for Sauvignon Blanc in the world and the most-searched-for New Zealand Sauvignon Blanc.

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5
Q

Who founded Cloudy Bay and when?

A

David Hohnen founded Cloudy Bay in 1985.

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6
Q

What certification does Cloudy Bay have for environmental management?

A

Cloudy Bay has ISO 14001:2015 certification for operations in vineyards, winery, and bottling.

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7
Q

What is Cloudy Bay’s goal for biodiversity by 2025?

A

Cloudy Bay aims to encourage biodiversity on at least 10% of nonproductive lands by 2025.

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8
Q

How does Cloudy Bay mitigate its climate impacts?

A

Since 2017, a minimum of 90% of electricity used is from renewable sources, and from April 2020, 100% of electricity is certified renewable by the New Zealand Energy Certificate System (NZECS).

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9
Q

What community support does Cloudy Bay provide?

A

Cloudy Bay supports local schools, sports teams, charities, and offers free electric car charging and sponsors the Marlborough Boys College Wine School.

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10
Q

What is Cloudy Bay’s approach to empowering its people?

A

Cloudy Bay supports professional training, succession planning, and is establishing a Corporate Social Responsibility committee to deepen community engagement.

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11
Q

What accolade did Cloudy Bay Sauvignon Blanc achieve in 1997?

A

The 1996 Cloudy Bay Sauvignon Blanc was ranked #7 in the Wine Spectator Top Wines of the World list, the first time a New Zealand wine achieved this.

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12
Q

How is Cloudy Bay recognized in the wine industry?

A

Cloudy Bay has consistently received top scores from critics and was ranked as the 10th World’s Most Admired Wine Brand by Drinks International in March 2020.

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13
Q

What did Cloudy Bay introduce to the world?

A

Both Sauvignon Blanc varietal and New Zealand.

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14
Q

What is the blend composition of Cloudy Bay Sauvignon Blanc? What vineyard locations?

A

100% Sauvignon Blanc from vineyards located in Rapaura, Fairhall, Brancott, and Renwick.

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15
Q

How is Cloudy Bay Sauvignon Blanc primarily fermented?

A

It is mostly fermented in stainless steel tanks, with a small percentage fermented in barrels to develop richer textures.

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16
Q

What is the style of Cloudy Bay Sauvignon Blanc?

A

It is vibrant, zesty, and fresh with primary aromatics of citrus and juicy stone fruits, and can age to express more savory notes.

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17
Q

What does the name “Te Koko” mean?

A

“Te Koko” comes from the Maori Te Koko-O-Kupe, meaning “the Oyster Dredge of Kupe.”

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18
Q

How is Cloudy Bay Te Koko Sauvignon Blanc made?

A

Grapes are hand-picked, whole-bunch pressed, and fermented with indigenous yeast in French oak barrels for 18 months.

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19
Q

What is the style of Cloudy Bay Te Koko Sauvignon Blanc?

A

It has a textured, complex, and layered profile with intense exotic, citrus, and tropical fruit characters, and can develop honeyed characters over time.

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20
Q

When did Cloudy Bay start experimenting with Pinot Noir?

A

Cloudy Bay began experimenting with Pinot Noir in 1989.

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21
Q

What is the blend composition of Cloudy Bay Pinot Noir?

A

100% Pinot Noir from iconic Marlborough vineyards including Cloudy Bay’s Mustang, Delta, and Barracks vineyards.

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22
Q

How is Cloudy Bay Pinot Noir made?

A

After destemming, grapes are placed in open fermenters with wild yeast, and a component of whole bunches is included. The wine is matured in French oak for 11 months.

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23
Q

What is the style of Cloudy Bay Pinot Noir?

A

When young, it has notes of cherry and wild strawberry with elegant tannins. As it ages, it shows soft spice and complexity with subtle oak.

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24
Q

What does “Te Wahi” mean in Maori?

A

“Te Wahi” means “the Place” in Maori.

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25
What is the blend composition of Cloudy Bay Te Wahi?
100% Pinot Noir from Cloudy Bay’s Northburn and Calvert vineyards.
26
How is Cloudy Bay Te Wahi made?
It involves gentle handling, some whole-bunch fermentation, extended maceration, and spontaneous malolactic fermentation, with 14 months barrel aging in 35% new French oak.
27
What is the style of Cloudy Bay Te Wahi?
It is a powerful wine with an opulent core of dark berry fruit and structural tannins, gaining complexity with notes of warm spices and forest floor over time.
28
Describe the terroir of Cloudy Bay Sauvignon Blanc and how it is given expression in the winemaking process.
Its location in the Wairau Valley, Marlborough, with stony, free-draining soils and warm sunshine, creates perfect conditions for its distinctive style. By reducing yields to reveal pure and concentrated flavors and handling the fruit gently in the winery to reflect the vintage and vineyard.
29
What is the process for selecting the final blend of Cloudy Bay Sauvignon Blanc?
The Blending Committee evaluates almost 90 wines from individual vineyard parcels and may deselect up to 30% to ensure quality.
30
Why is Cloudy Bay Sauvignon Blanc considered iconic?
It is one of the most searched-for Sauvignon Blancs globally and is known for its aromatic, vibrant, and fresh characteristics.
31
How does Cloudy Bay preserve the freshness of its Sauvignon Blanc for consumers?
By sealing bottles with screwcaps to protect the wine and preserve its bright and zesty characters.
32
What is Cloudy Bay's ranking in the USA for Sauvignon Blanc over $20?
It is the #1 Sauvignon Blanc over $20 in the USA.
33
What recognition did Cloudy Bay receive from Drinks International in 2023?
Cloudy Bay was voted #26 in The World’s Most Admired Wine Brands of 2023.
34
What certification does Cloudy Bay have for sustainability?
Cloudy Bay is certified by Sustainable Winegrowing New Zealand.
35
What is notable about Cloudy Bay's vineyard locations?
As a founding windery of Marlborough, Cloudy Bay has the best vineyard locations. If Marlborough had a vineyard classification system like Burgundy or Champagne, Cloudy Bay's fruit would be from "Grand Cru" areas, highlighting the quality of their vineyard sites. They only pull from Wairau
36
Who is Pelorus Jack and why is he significant to Cloudy Bay?
Pelorus Jack was the first dolphin protected by law, famous for guiding ships safely. He is Cloudy Bay's mascot, featured on the screwcap and back label of their bottles.
37
What was Pelorus Jack known for?
He was known for accompanying ships between Wellington and Nelson, ensuring safe passage through a treacherous strait.
38
How did Pelorus Jack become protected by law?
After someone fired at him from a steamer, public demand led to a 1904 order in council to protect him.
39
What is significant about Cloudy Bay's founding?
Cloudy Bay was one of the founding five wineries in Marlborough, established in 1985 by David Hohnen, and instrumental in creating the categories of New Zealand wine and Marlborough Sauvignon Blanc.
40
How did David Hohnen manage to establish Cloudy Bay in New Zealand?
He persuaded the New Zealand government to allow him to purchase land in the Wairau Valley (despite the fact that he was Australian), taking personal financial risks to do so. He mortgaged Cape Mentelle to raise $1 million AUD at a high interest rate of 23% to purchase 140 hectares in the Wairau Valley.
41
What accolade did Cloudy Bay receive in March 2020?
Cloudy Bay was listed as the World’s 10th most Admired Wine Brand by Drinks International.
42
What are the key descriptors of Cloudy Bay Sauvignon Blanc?
Aromatic, vibrant, and fresh.
43
How does Cloudy Bay ensure the quality of its Sauvignon Blanc?
By reducing yields for concentrated flavors and evaluating almost 90 wines to select the final blend, sometimes deselecting up to 30% of samples.
44
What is the significance of the Richmond Range to Cloudy Bay?
The Richmond Range protects the vineyards from humidity and wet weather, contributing to the estate’s distinctive wines. The label's design, with cloud-shrouded mountains, was inspired by the view of the Richmond Range from a plane window as David Hohnen flew to Blenheim airport.
45
What makes Marlborough a premium wine-producing region?
Marlborough is New Zealand’s #1 wine region for Sauvignon Blanc placements on US wine lists, known for its stony, free-draining soils and warm sunshine.
46
Why did David Hohnen choose the Marlborough region for growing Sauvignon Blanc?
He chose Marlborough for its similarity to Sancerre, with an average growing season temperature of 60°F/15.4°C, ideal for Sauvignon Blanc.
47
How does Cloudy Bay Sauvignon Blanc perform in terms of aging?
It has a great ability to age, evolving from vibrant fruit aromas in its youth to more savory notes and layers of complexity over time.
48
What was David Hohnen's strategy for marketing Cloudy Bay internationally?
He placed "New Zealand" on the back label and only the name "Cloudy Bay" and the grape variety "Sauvignon Blanc" on the front to overcome prejudice against New Zealand wines.
49
How did Cloudy Bay Sauvignon Blanc's success impact its consumption?
It was consumed almost immediately after release, sometimes too young, due to its popularity and success from the very first vintage.
50
Who is David Hohnen and what was his vision for New Zealand wine?
David Hohnen is the founder of Cloudy Bay, and his vision was to introduce New Zealand’s terroirs to the world.
51
What was David Hohnen's achievement with Cape Mentelle in Australia?
Cape Mentelle, founded by David and his brothers, won the Jimmy Watson trophy for its Cabernet Sauvignon in 1983 and 1984, becoming a benchmark for the Margaret River region.
52
What was the state of the New Zealand wine industry in the 1980s when David Hohnen arrived?
The industry had a surplus of mediocre wines, and the government offered incentives of $5,000 NZD to remove grapevines, seeing it as a failing industry.
53
How and why did David Hohnen choose to make wine in New Zealand and Marlborough in particular?
A tasting of Marlborough Sauvignon Blanc in 1983 impressed him with its brilliance, convincing him of its potential. He toured New Zealand in 1984, chose Marlborough for its promising terroir and for its similarity to Sancerre, with an average growing season temperature of 60°F/15.4°C, ideal for Sauvignon Blanc. In 1985 released the first Cloudy Bay wine, later purchasing land in the Wairau Valley.
54
What partnership did Cloudy Bay form in 1990?
Cloudy Bay partnered with Veuve Clicquot, whose President, Joseph Henriot, was impressed by Cloudy Bay's quality and decided to invest in the Wairau Valley.
55
What significant achievement did Cloudy Bay Sauvignon Blanc reach in 1997?
The 1996 vintage was ranked in the Wine Spectator Top Wines of the World list, the first New Zealand wine to achieve this, alongside iconic wines like Château d’Yquem.
56
What was David Hohnen's original winery before Cloudy Bay?
David Hohnen originally founded Cape Mentelle in Margaret River, Western Australia, with his brothers.
57
Why did David Hohnen choose the UK as a key export market for Cloudy Bay?
The UK was chosen due to favorable Commonwealth export arrangements, despite the existing prejudice against New Zealand wines.
58
What is the significance of "the Widow’s Block" vineyard?
It was named in tribute to Veuve Clicquot after their partnership with Cloudy Bay, reflecting the collaboration and investment in the Wairau Valley.
59
How did David Hohnen's background influence his approach to winemaking in New Zealand?
His success with Cape Mentelle in Australia, particularly with Cabernet Sauvignon, gave him experience and confidence in working with terroir and quality winemaking.
60
What was the significance of the 1982 Sauvignon-Semillon blend tasting?
It was during this tasting that David Hohnen was introduced to Marlborough Sauvignon Blanc, which impressed him and influenced his decision to explore New Zealand.
61
How did David Hohnen's vision for Cloudy Bay differ from traditional wine marketing?
He focused on the grape variety and brand name rather than the region, distancing Cloudy Bay from traditional Old World wine marketing practices.
62
What was the initial reaction to Cloudy Bay wines in international markets?
Despite initial prejudice against New Zealand wines, Cloudy Bay's quality and distinctive style quickly gained international recognition and acclaim.
63
How did Cloudy Bay's partnership with Veuve Clicquot benefit the winery?
The partnership provided Cloudy Bay with increased visibility and credibility, as well as investment in the Wairau Valley, enhancing its global reach.
64
How did Cloudy Bay's success influence the perception of New Zealand wines globally?
Cloudy Bay's success helped change perceptions, demonstrating that New Zealand could produce world-class wines, particularly Sauvignon Blanc, and establishing the country as a significant wine region.
65
How did the Richmond Range inspire Cloudy Bay's label design?
The label's design, with cloud-shrouded mountains, was inspired by the view of the Richmond Range from a plane window as David Hohnen flew to Blenheim airport.

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