Krug Flashcards
(33 cards)
Who was the founder of Krug?
Joseph Krug, born in Mainz in 1800.
How would Joseph Krug have been influenced by the city he was born in?
Mainz is now within Germany, but at the time it was part of France’s Napoleonic Empire, so Joseph Krug was influenced by Riesling traditions but also the French language
When did Joseph Krug arrive in Champagne? Who did he work for?
In 1834, hired as an accountant by the biggest Champagne House at the time, Jacquesson.
When was Krug founded?
1842
What was Joseph Krug’s vision for Krug?
To create the best champagne every year, regardless of climate variations.
What did Joseph Krug write in 1848?
He wrote his champagne philosophy in his personal dark cherry notebook, emphasizing quality and expression. He wrote 1) a well described philosophy that leads to champagnes of undisputed quality every year, and 2) that there should not be any hierarchy - his wines should all be of the same quality and that there should be only two cuvees, the fullest expression of Champagne every year (non vintage) and the expression of the circumstances of an interesting year (vintage)
What are Joseph Krug’s two main beliefs about champagne?
All champagnes must be of the same quality, and each cuvée should express either the fullest potential or unique conditions of the year.
What is the Krug Grande Cuvée?
Cuvée No. 1, the fullest expression of Champagne created every year. Now called Krug Grand Cuvee.
What is Krug Vintage?
Cuvée No. 2, representing the unique circumstances of a particular year.
What is unique about Krug’s approach to prestige champagnes?
Only two types of champagnes are made, both of undisputed quality.
How many generations of Krug family members have led the House?
Six generations.
Who was granted a Royal Warrant for Krug in 1903?
King Edward of England.
What is unique about Krug lovers?
They remember the first time they ever drank Krug, which is seen as a transformative experience.
What is the Krug Ambassade program?
A global program building loyalty with Krug enthusiasts and ambassadors.
What is the purpose of the Krug iD?
To discover the story behind each bottle at Krug.com or via the Krug app.
When was Krug iD introduced?
For all bottles produced after September 2011.
What do the first three letters of the Krug ID stand for?
Quarter number and year of disgorgement
How does Krug view the creation of champagne?
As a musical experience, with each vineyard plot contributing unique character, like musicians in an orchestra.
What is Krug Grande Cuvée known for?
The fullest expression of Champagne every year, recreated annually.
How long does it take to craft each bottle of Krug Grande Cuvée?
Over 20 years.
What are the three main principles of craftsmanship at Krug?
Individuality, the art of blending, and patience.
What is the Krug Clos du Mesnil?
A single vineyard champagne made exclusively from Chardonnay on 1.85 hectares.
What is Krug Clos d’Ambonnay?
A single vineyard champagne from 100% Pinot Noir on 0.685 hectares.
What is unique about Krug’s portfolio?
Krug only makes prestige champagnes, with no hierarchy among its collection.
