Rose Flashcards

(41 cards)

1
Q

What is the central theme of the Provence rosé book?

A

To support storytelling about Provence rosé, build credibility, and share knowledge of rosé wines.

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2
Q

What does the ‘Art de Vivre’ represent?

A

It embodies the lifestyle of Provence and the joy of living associated with the region’s rosé wines.

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3
Q

Why is Provence considered essential to rosé?

A

Provence is the birthplace of rosé, similar to Champagne’s relationship with sparkling wine.

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4
Q

What are the three iconic rosé brands in Moet Hennessy’s portfolio?

A

Minuty, Château d’Esclans, and Château Galoupet.

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5
Q

What is rosé’s historical significance?

A

Rosé is one of the oldest wines, with origins dating back to the Greeks and Romans.

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6
Q

When did the vineyards in Provence start?

A

They were established 2,600 years ago when the Greeks founded Massalia (now Marseille).

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7
Q

How did monks and nobles contribute to rosé production?

A

Monastic orders and nobility managed vineyards, increasing rosé’s prestige during the Middle Ages.

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8
Q

What are the three main Provence appellations?

A

Cotes de Provence, Coteaux d’Aix-en-Provence, Coteaux Varois en Provence.

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9
Q

How is rosé perceived today?

A

Rosé is more than a wine; it represents a lifestyle and a global phenomenon enjoyed year-round.

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10
Q

What percentage of Provence vineyards aim to be sustainably certified by 2030?

A

100% of vineyards aim for organic or HEV certification by 2030.

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11
Q

What challenges does climate change pose to Provence wine production?

A

Rising temperatures and water shortages may impact vineyards, requiring irrigation and pest control.

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12
Q

What is HEV (High Environmental Value)?

A

A French agricultural certification focusing on biodiversity, water management, and limited chemical use.

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13
Q

What are the primary soil types in Provence?

A

Limestone, granite, clay, and volcanic soils.

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14
Q

What is the effect of the Mistral wind in Provence?

A

The Mistral keeps vineyards dry, reduces pests, and promotes healthy vines.

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15
Q

What is the climate like in Provence?

A

Warm, sunny, with around 2,700-3,000 hours of sunlight per year, moderated by the Mediterranean Sea.

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16
Q

What types of terrain are common in Provence?

A

Mountains, slopes, valleys, and rolling hills, contributing to diverse microclimates.

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17
Q

What grape varieties are commonly used in Provence rosé?

A

Grenache, Cinsault, Syrah, and Tibouren for red; Rolle for white.

18
Q

How does the limited skin maceration method work?

A

Grape skins and juice are in contact for a short time (a few hours to 24 hours), influencing color and flavor.

19
Q

What is the direct pressing method?

A

Grapes are pressed, and the juice is immediately separated from the skins, producing a delicate rosé.

20
Q

Why is rosé winemaking complex?

A

It requires precision in controlling maceration time, temperature, and grape variety.

21
Q

What defines the style of Provence rosé?

A

Light, pale color with delicate aromas, fresh fruit, and elegant flavors.

22
Q

Why is pale color valued in rosé wines?

A

A lighter color in Provence rosé is associated with freshness, elegance, and quality.

23
Q

What is the role of residual sugar in Provence rosé?

A

Provence rosé is typically dry, with a maximum of 4g/l of residual sugar allowed.

24
Q

How does rosé from Provence differ from New World rosé?

A

Provence rosés are generally drier and more elegant, while New World rosés may vary in sweetness and style.

25
What is the signature style of Minuty rosé?
Fresh, aromatic wines with a pale salmon color, finesse, and elegance.
26
What are the winemaking techniques used at Minuty?
Free run juices, parcel-based vinification, and a focus on preserving freshness.
27
What makes Château d'Esclans unique in winemaking?
Barrel fermentation of rosé, adding complexity and depth.
28
What is Whispering Angel known for?
It is the flagship rosé of Château d'Esclans and a leader in the premium rosé market.
29
What are some classic food pairings with rosé?
Seafood, grilled fish, summer salads, and Mediterranean cuisine.
30
What is the ideal serving temperature for rosé?
44-50°F, with slightly warmer temperatures for more complex rosés.
31
What type of glassware is best for rosé?
Medium-sized or white wine glasses to enhance fresh fruit aromas.
32
How should rosé be stored?
In a dark space, with 50-80% humidity, at 44-50°F.
33
What is the concept of 'StorySelling'?
The art of creating an emotional connection with customers through authentic brand stories.
34
How do data insights help sell rosé?
Sharing consumer preferences and market trends builds credibility and supports sales.
35
What are the top 3 markets for rosé consumption?
France, the United States, and Germany.
36
What are the key attributes that make rosé popular year-round?
Its versatility, lightness, and ability to pair with various foods and occasions.
37
What is Rock Angel known for?
It is a more premium and structured rosé from Château d'Esclans with a richer taste profile.
38
What is Garrus?
Garrus is the most exclusive rosé from Château d'Esclans, made from 100-year-old vines.
39
How does Château Galoupet differ from other Provence rosés?
It has a 360° environmentally-friendly approach and is certified organic.
40
What is a unique feature of Château Galoupet's sustainability efforts?
They have 200 beehives and are testing climate-resistant grape varieties.
41
What is the philosophy behind Moet Hennessys rosé brands?
To lead the rosé category with authenticity, luxury values, and superior craftsmanship.