Commercialisation Flashcards
(8 cards)
1
Q
Define commercialisation
A
The process by which a new product/service is introduced to the general market. The use of sport to make profit.
2
Q
What three components make up the golden triangle
A
Media Sport Sponsors
3
Q
Name three types of sponsors
A
Financial
Equipment
Facilities
4
Q
What the the 5 types of media
A
Social Media
TV
Radio
Newspaper
Internet
5
Q
Define media
A
A form of mass communication
6
Q
What are the pros of media in sport
A
Pros:
More money for sponsors
Info
Technological Advancements
Variety of content
7
Q
What are the cons of media in sport
A
Cons:
Media pressure
Undermining players and officials
Online abuse
Less fans go to watch games
8
Q
Define sponsorship
A
Where a company pays money to a team or individual in return for advertising their goods
