Component 1: Section B - Audiences and Industry - Late Night Women's Hour

Question 1

What is the mission of the BBC?

Answer 1

• To enrich people’s lives with programmes and services that inform, educate and entertain.

Question 2

What is the vision of the BBC?

Answer 2

• To be the most creative organisation in the world.

Question 3

What values do the BBC have?

Give at least two examples.

Answer 3

At least two from:

• Trust is the foundation of the BBC - we are independent, impartial and honest.
• Audiences are at the heart of everything they do.
• They take pride in delivering quality and value for money.

Question 4

Who is the target audience of Late Night Women’s Hour?

Answer 4

• Typically highly educated women - this episode is called ‘home’ and stereotypically women used to spend lots of their time in the home, hence its appeal to women.

Question 5

What does this episode do for the audience?

Answer 5

• It feels like a conversation and creates a social vibe, making listeners feel as though they are joining in.

Question 6

What current affairs topics does the episode address?

Answer 6

• Brexit and global warming.

Question 7

By talking about Brexit and global warming, what does the radio show assume?

Answer 7

• That the people listening will have prior knowledge of these topics.

Question 8

How do we know that the target audience for this radio show is the middle class who are highly educated?

Answer 8

• Because it uses sophisticated vocabulary such as ‘socialist coziness’ and ‘egalitarian’.

Question 9

Who is the average listener?

Give at least two examples.

Answer 9

At least two from:

• Aspirers who would aspire to have the Hygge lifestyle.
• A woman who has a clear interest in the topic of home.
• A mainstream women who is a succeeder. She has done well in life so has the money to afford the expensive Hygge slippers.
• A woman who is highly educated.
• A stay mum or wife.
• A woman who is interested in other cultures and learning about the world.
• A woman who is likely to own her own home and has disposable income. This is because the top of crafting is discussed and this is not a necessity, it is a hobby which money will be needed for.

Question 10

Give at least three examples of how the radio show meets the BBC’s remit by informing.

It informs about…..

Answer 10

At least three from:

• How society has changed overtime with regards to changes in households.
• Trina’s book.
• Different representations of people in the Great British Bake Off.
• Feminism
• The fact that Lauren Laverne was in a band.
• Pinterest
• Helen’s podcast

Question 11

Give at least three examples of how the radio show meets the BBC’s remit by entertaining.

It entertains by….

Answer 11

At least three from:

• Including laughter which makes the audience feel like they are involved.
• Having a conversation about the Great British Bake Off.
• Allowing the show to have a conversational feel, and if you are alone, it makes you feel like you are part of something.

Question 12

Give at least three examples of how the radio show meets the BBC’s remit by educating.

It educates by…..

Answer 12

At least three from:

• Telling you about how society has changed over time.
• Telling you about Danish culture and the importance of Hygge.
• Telling you about history with regards to World War II.

Question 13

How are audiences targeted by the radio show?

Give at least one example.

Answer 13

At least one from:

• Topics addressed - if people like the topics that are being discussed, then they are likely to listen to the show.
• Listener numbers are able to show the producers how many people listen to the show and what the average listener would be like, to allow the show to target these audience members specifically.

Question 14

How are audiences attracted by the radio show?

Give at least one example.

Answer 14

At least one from:

• Lauren Laverne is a relatable presenter for the women who are listening.
• Multiple topics being discussed attract a wide range of audiences with a wide variety of interests.

Question 15

How are audiences addressed by the radio show?

Give at least two examples.

Answer 15

At least two from:

• The people who are guests on the show could act as role models for audiences.
• The show has a conversational feel and would make audience members feel like they have company when they are alone.
• Elaborated language codes are used to attract people who are able to understand this language and use it without being daunted by it.

Question 16

How are audiences reached by the radio show?

Give at least two examples.

Answer 16

At least two from:

• Women’s Hour are able to promote Late Night Women’s hour on their shows.
• Existing audience members are able to talk about the show to other potential audiences and then this would reach other audiences.
• The radio show is accessible in a downloadable podcast through BBC sounds.
• This radio show is available on BBC World Service which shows that show has a global reach.

Question 17

How does the radio show conform to/subvert the ideas of Hall with regards to reception theory?

Answer 17

• Preferred reading - the home is an important place and part of creating togetherness.
• Oppositional reading - modern women may disagree with this traditional idea and instead think that the home is less important for togetherness and family unity.
• Oppositional reading - the fact that there is no male, working class or ethnic minority voices - some social groups are excluded.

Question 18

How does the radio show conform to/subvert the ideas of Gerbner with regards to cultivation theory?

Answer 18

• The home is an important place that women should take pride in.
• Hygge is about bringing people together in the home.
• Ideas of Danish lifestyles are being repeated.

Question 19

How does the radio show conform to/subvert the ideas of Jenkins with regards to fandom and online communities theory?

Answer 19

• The show talks about Pinterest which allows for products to be shared and audiences to both use and make content on the internet.
• The use of Twitter to communicate outside of the show.
• The activities that the show is talking about is allowing communities online to be created via Instagram, Etsy and Pinterest.

Question 20

How does the radio show conform to/subvert the ideas of Shirky with regards to end of audience theory?

Answer 20

• Audiences can give their own opinion about topics on the show via social media such as Twitter.
• Audiences can tweet about the show as it is live.
• Lauren Laverne is not encouraging audiences to participate actively e.g, to ring into the show.

Question 21

What is Late Night Women’s Hour?

Answer 21

• A spin off from Women’s Hour.

Question 22

Which radio is Late Night Women’s Hour broadcasted on?

Answer 22

• BBC Radio 4

Question 23

How often and at what time is Late Night Women’s Hour broadcasted?

Answer 23

• Once a month at 11pm.

Question 24

Who is the radio show presented by?

Answer 24

• Lauren Laverne.

Question 25

What does each episode do?

Answer 25

- Focus on a specific topic relevant to its female audience.

Question 26

When was Late Night Women's Hour first broadcasted?

Answer 26

- In the 1940s.

Question 27

What type of discussion is featured on Late Night Women's Hour?

Answer 27

- Frank and open.