Content Analysis And Case Studies

Question 1

What is content analysis

Answer 1

Technique used to systematically analyse qualititative data by converting it into quantitative data through coding and thematic analysis
E.g identifying themes in words like sadness

Question 2

+ and - of content analysis

Answer 2

+ reduces complex data into manageable forms
+ can handle large volumes of data

• researcher bias as interpretation may be subjective
• lacks depth

Question 3

What are case studies

Answer 3

In depth investigation of a single individual using multiple sources
Typically involved longitudinal data collection

Question 4

+ and - of case studies

Answer 4

+ rich and detailed data, high validity
+ useful for studying rare unusual behaviour

• low generalisability
• subjectivity researcher bias possible in interpretation