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Flashcards in cultural bias Deck (14)
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1

What is cultural bias?

Ignoring cultural differences
Interpret phenomena through the lens of one culture

2

What is an example of cultural bias?

Asch and Milgram
Very different results in other parts of the world (Kilham and Mann)

3

What is ethnocentrism?

Belief in superiority of one’s own culture
View that behaviours which do not conform to the Weatern model are somehow deficient and underdeveloped

4

What is an example of ethnocentrism?

Strange Situation only reflects American values
Key variable of attachment is separation anxiety
German mothers seen as cold for encouraging independence

5

What is imposed etic?

Strange Situation is an example
Imposing cultural understanding on rest of world

6

Who drew a distinction between etic and emic?

Berry

7

What is an etic approach?

Looks at behaviour from outside a culture
Describes that behaviour as universal

8

What is an emic approach?

Within a culture
Identifies culture specific behaviour

9

What is cultural relativism?

Norms and values can only be meaningful within a cultural context
Recognising this is a way to avoid cultural bias

10

Evaluation - individualism and collectivism

In the global age, a lazy and simplistic distinction between cultures doesn’t work
Takano and Osaka - 14 out of 15 studies comparing USA and Japan found no distinction
Cultural bias less of an issue now

11

Evaluation - cultural relativism vs universality

Not all psychology is culturally relative
Ekman - basic facial expressions are the same everywhere
Interactional synchrony

12

Evaluation - unfamiliarity with research tradition

Assume general knowledge of scientific process
Faith in science may not extend to all cultures
Demand characteristics exaggerated in Western culture

13

Evaluation - operationalisation of variables

Behavioural expression of emotions eg aggression
Different behaviours everywhere
CHINA - invasion of personal space are normal
WEST - confrontational

14

Evaluation - challenging implicit assumptions

Cross cultural research challenges our ways of thinking
Concepts we take for granted not shared by everyone