Cultural Effects Model

Question 1

What type of approach is the Cultural effects model (drip drip)?

Answer 1

Marxist approach

Question 2

Drip drip model says the audience is…

Answer 2

Passive but the effects are less immediate than the hypodermic syringe model.

Question 3

Drip drip model suggests audience internalise…

Answer 3

Capitalist ideology over a period of time

Question 4

What does the cultural effects model state

Answer 4

A ruling class uses the media to transmit ruling class ideology subtly over time

Question 5

What is an example of the cultural effects model?

Answer 5

There are recurring images of nuclear families in the media, transmitting the message that this should be the norm.

Question 6

What are examples of what the audience are slowly drip fed?

Answer 6

1. Work hard and succeed
2. Norm of nuclear family. E.g Diary of a wimpy kid
3. Beauty standards. E.g clean girl

Question 7

What is an evaluation of the cultural effects model?

Answer 7

Some people notice the effect, which stops them from being so easily influenced.

Question 8

How does the cultural effects model benefit the bourgeoisie?

Answer 8

That can control the ideology of the working class.