New Media & Neophiliacs debate

Question 1

What is mass media?

Answer 1

Mass media is known as agents of communication. The purpose of this is to transmit information, communicate ideas and entertain us

Question 2

What are the types of media?

Answer 2

Audio visual, print and digital

Question 3

What is new media?

Answer 3

Media that uses digital technology and internet, this includes social media, streaming movies/ audio, tv, online games and apps online

Question 4

What did the sociologist ‘Newson’ find!

Answer 4

Sadistic imagines and films encourage viewers to identify with violent perpetrators rather than the victims of crime.

Question 5

What is convergence?

Answer 5

It is increasingly the case that one device can be used to access a wide variety of media. For example, a mobile phone can be used for watching films and videos, listening to music, accessing social media, reading ebooks, newspapers and accessing websites

Question 6

What is interactivity?

Answer 6

New media formats often facilitate more interaction than old media. The audience can engage. For example, being able to tweet a live tv or radio programmes and they can vote on reality tv shows. They can also mix and match the information they want- for instance, people may access news from several different sources

Question 7

What is audience and user power?

Answer 7

Interactivity gives more power to the audience. In some media formats, the audience are better described as the “user” as there is some erosion of the gap between media producer and media consumer. The audience can use streaming and catch-up services to watch tv programmes they want to watch and when they want to watch them. The audience can create and share media content themselves. Boyle notes that society’s use of television has changed from a system of supply-led television to demand-led television organised around viewers or subscribers