Representations: Age

Question 1

Name 8 representations of childhood

Answer 1

As cute
Consumers
Little angels
Little devils
Victims
Accessories
Prodigies
Modern

Question 2

What did Heinz-Knowles find?

Answer 2

Children are often portrayed as motivated primarily by peer relationship sports and romance

Question 3

What does chandler talk about?

Answer 3

Children ads / Tv shows treat children as consumers as they mostly persuade their parents into needing something

Question 4

How is childhood often represented in the media?

Answer 4

As cute
Consumers
Little angels
Little devils
Victims
Accessories
Prodigies
Modern

Question 5

What did Heinz-Knowles find

Answer 5

Children are often portrayed as motivated primarily by peer relationships,sports and romance

Question 6

What does chandler talk about

Answer 6

Children ads/tv shows treat children as consumers.

Question 7

True or faulse? Youth representation tend to me more negative than childhood

Answer 7

True

Question 8

What are two examples media constructs a representation of youth

Answer 8

Through popular music and representations of fashions (through magazines or other media sources)

Question 9

What did Stan cohen find relating to the way “youth” are presented in the media

Stretch: what can it cause?

Answer 9

Media presents youths engaging in bad behaviour of various sorts(underage drinking,drug taking,petty crimes)

Stretch: moral panic

Question 10

Name 5 stereotypes associated with the elderly

Answer 10

1. Grumpy
2. A burden
3. Infantile
4. Demented or Confused
5. Second childhood

Question 11

Name two evaluations of the negative representations of the elderly - as found by Lee and Robison

Answer 11

Lee notes that older adults in
advertisements are generally represented positively, as healthy, active people with a range of interests, enjoying the
“golden age”
Robinson found that older viewers were attracted were attracted to advertisements that presented their own age group positively: as vibrant and intelligent.