The Selective Filter Model Flashcards
(15 cards)
What is the audience of the selective filter model? And what is it
Active audience. Refers to people who actively engaged interpreting content
What is the defenition of the selective filter model?
That audiences have a degree of choice about how the media they consume effects them
What is the name of the first stage of the selective filter model?
Selective exposure
What is selective exposure?
When the audience chooses to access media that fits their views and interests
What is the 2nd stage of the selective model?
Selective perception
What is selective perception?
Where the audience interprets messages in accordance to whether or not it fits with their own viewers
What is the third step of the selective filter model?
Selective retention
What is selective retention?
The audience will only remember messages that supports there beliefs
What does klapper suggest?
That messages have to pass through 3 stages in order to be effective
What is an example of stage one selective exposure?
Someone who chooses to read the guardian instead of the daily mail will not be influenced by media messages in the daily male
What is an example of selective perception?
Someone who is left wing will ignore or critic the right wing news story’s as they are biased against there party
What did klapper find in selective retention?
Klapper found that people are more likely to remember those messages which they broadly agree with and forget those that are more challenging
What is the evaluation of the 2nd stage-selective perception?
The media shows that the audience may rember but not internalise those messages that don’t align with their own beliefs
What is an evaluation point for the selective filter model in stage 3?
It can be argued that Advertisers are the ones that are making the constant more memorable as they use techniques such as catchphrases and humour which suggests aren’t as active as the model suggests
What is evaluation for stage 1 selective exposure?
Even with selective exposure the audience may accidentally encounter media that challenges them. Such as through ads. This limits the idea that people are fully in control of the media
