Culture- 6 markers Flashcards
GLOBAL CULTURE-
The growing cultural influences that connect countries globally, through economic and social connections
McLuhan- the world has become a smaller place (‘global village’)
Americanisation- American culture and values erodes traditional local cultures, replacing them
Cultural homogenisation- reduction of cultural diversity, norms and values merge
Cultural hybridity-two cultures combined, new cultures emerge
Examples- Mcdonalds, Hollywood-Bollywood, henna, Amazon (tech advances), Apple, the euro
NORMS-
Social rules which define the acceptable and expected ways of behaving in a given social situation
Come from agreed values- e.g don’t cheat in exams- honesty
Plummer- cultural relativity (time to time, place to place, culture to culture)
Hamar Tribe- norms are different in different cultures
Mead’s research- gender roles are culturally relative
Examples- queueing, eating with a knife and fork
VALUES-
Beliefs and ideas that are deemed as important by society
Things that a society believes in, strives to achieve, and guides their behaviour
Provide guidelines for behaviour and enforce the norms of a society
Functionalists (wealth, educational success, motivation, compitative)- meritocracy
Marxists (obedience, consumerism, greed, envy)
Examples- UK values: life, success, educational achievement, respect
CULTURE-
The entire learned and shared way of life of a society (Williams)
Culture forms the connection between an individual and society
Includes the whole system of behaviours and beliefs of a society
Woodward- culture of society is based on ‘shared meanings, values and practices’
Including: language, values, norms, traditions, lifestyle
Examples- Islamic culture follows a set diet, English culture follows the English language
SUBCULTURE-
A culture within a culture
Share distinct norms and values
Reflect the changing nature of society and its concerns
Marxists argue that youth subcultural groups resist capitalism
Functionalists focus on the deficiencies of working-class culture
Examples- youth subcultures; emo, goth, skaters/ sporting subcultures: skaters/football fans
POP CULTURE-
Activities enjoyed by the masses of the population
Involves cultural products that are heavily influenced by the media, results in consumerism
Mass culture- manipulating the masses- manufactured and fake
Strinati- media are largely responsible for creating pop culture, and have been manufactured to make a profit
Product of a media-dominated world
Examples- football, Hollywood, magazines, music
HIGH CULTURE-
Cultural process associated with the well educated, elite upper class
Operates on a system of social closure- exclusive
Leavis- associated with high culture, who was writing in 1930s
Determined by the ruling class
Examples- ballet, opera, classical music and literature, hunting, polo
CONSUMER CULTURE-
The goods and services we consume in society
Our identity becomes defined by the things we consume- based on cultural and economic factors
Lury- identified features of consumer culture- availability of goods, shopping=leisure, debt is a norm, packaging/promotion of goods is a large-scale business, different forms of shopping are available
Consumerism is increasing as it is becoming more accessible
Conspicuous consumption- individuals consume branded goods to gain status (e.g. iphones, cars- post war)
Consumer culture is encouraged and reinforced by the media
Examples- Nike, Apple
CULTURAL DIVERSITY-
The existence of different cultural or ethnic groups in a society
Includes the culturally embedded differences within society (e.g. UK)
Diversity of norms and values within a society- changes the norms and values
Parekh- 3 types of diversity: distinct ways of life, rebel and reject values, communal diversification
Examples- class, gender, ethnicity, sexuality, age, politics
CULTURAL HYBRIDITY-
The merging of two or more cultures, to create one new culture
UK culture is hybrid as it contains aspects of English, Scottish, Welsh, Irish, culture
UK is also influenced by American, Asian, etc culture
Can include the merging of culture with values and norms
‘Brasians’- British and Asian culture merging
Examples- music, food, fashion
CULTURAL RELATIVITY-
Culture is different from one culture to another
Norms and values of each culture differ
Mead- tribal study- culture and gender roles were different within each tribe
Plummer- culture is relative from place to place, time to time, culture to culture
Place to place- (inside the home vs in public) smoking, underage drinking
Time to time- homosexuality, abortion, rape
Culture to culture- diet, dress, drugs
Socialisation-
The process through which we learn the norms and values of our society
Types= primary and secondary
Resocialisation: becoming re-socialised into society
Socialisation occurs throughout an individual’s whole lifetime
There are agents of socialisation, that play a part in the way in which we are socialised (the way we learn the norms and values of society)
Primary socialisation-
The early period in an individual’s life, during which they learn the norms and values of society
Occurs between 0-5 years old
Primary socialisation is normally intimate and prolonged contact with family
Our family play a large part in teaching us basic norms and values of our society
Family is the key primary socialisation example
Media may also be seen as an example of primary socialisation in modern times, as children are introduced to media at an increasingly young age
Secondary socialisation-
The second type of socialisation that occurs, which is determined and shaped by those other than family members
Peer group, education, religion, workplace and media*
Peer groups- ages 5-18, learn about acceptable behaviour, however can lead to rebellion
Education- formal and informal curriculum teach children both educational values, and the other norms and values of society
Media- representation of different social groups may influence our views, however may influence violence
Religion- religion influences some groups more than others, but in the UK many of our values and norms are based on the Christian faith
Workplace- resocialisation, new norms and values introduced through the workplace, e.g. dress code, codes of conduct
Socialisation
The process through which we learn the norms and values of our society
