Bad date does not accurately give
an overall view of the org
Bad data is consistently linked with:
Lost revenue
Missing or inaccurate insights
Wasted time and resources
Inefficiency
Slow info retrieval
Poor customer service
Reputational damage
Decreased adoption by reps
Good data lets your company do several things:
Prospect and target new customers
Identify cross-sell and upsell opportunities
Gain account insights
Increase efficiency
Retrieve the right info fast
Build trust with customers
Increase adoption by reps
Plan and align territories better
Score and route leads faster
What are the several key Data quality attributes?
AGE
COMPLETENESS
ACCURACY
Consistency
Duplication
Usage
What is a common app assess the quality of your data?
Data Quality Analysis Dashboards App.
First step to improving data quality is to develop
a data management plan
A typical data management plan includes standards for
creating
processing
maintaining data.
What are some Data Standards?
Naming
Formatting
Workflow
Quality
Roles and Ownership
Security and Permissions
Monitoring
Make the fields to subject the org business objective to be ________________(custom fields may need to be created to support this need).
required
What are some of the features that should be included when setting up your data management plan?
Required Fields
Validation Rules
Workflow Rules
Page Layouts
Dashboards
Data Enrichment Tools
Duplicate Management
Custom Field Types
