Bad date does not accurately give
an overall view of the org
Bad data is consistently linked with:
Missing or inaccurate insights
Wasted time and resources
Slow info retrieval
Poor customer service
Decreased adoption by reps
Good data lets your company do several things:
Prospect and target new customers
Identify cross-sell and upsell opportunities
Gain account insights
Retrieve the right info fast
Build trust with customers
Increase adoption by reps
Plan and align territories better
Score and route leads faster
What are the several key Data quality attributes?
What is a common app assess the quality of your data?
Data Quality Analysis Dashboards App.
First step to improving data quality is to develop
a data management plan
A typical data management plan includes standards for
What are some Data Standards?
Roles and Ownership
Security and Permissions
Make the fields to subject the org business objective to be ________________(custom fields may need to be created to support this need).
What are some of the features that should be included when setting up your data management plan?
Data Enrichment Tools
Custom Field Types