Definitions Flashcards Preview

Media Studies > Definitions > Flashcards

Flashcards in Definitions Deck (26)
Loading flashcards...
1

Vertical Integration

when a media company owns different businesses in the same chain of production and distribution

2

Horizontal Integration

a media company's ownership of several businesses of the same value

3

Distribution

The methods by which media products are delivered to audiences

4

Circulation

The dissemination of media products to audiences

5

Diversification

Where media organisations who have specialised in producing media products in one form move into producing content across a range of forms

6

Convergence

The coming together of previously separate media industries and platforms (e.g. advances in technology let one device have lots of different features)

7

Audience segmentation

Where a target is divided up due to the diversity and range of programmes and channels

8

Binary Opposites

When texts incorporate examples of opposite values

9

Connotation

Suggested meanings attached to a sign

10

Cultural Capital

The media tastes and preferences of an audience, traditionally linked to social/ background

11

Denotation

The literal meaning of a sign

12

Demographic

A group in which consumers are placed according to their age, sex, income, profession

13

Enigma Code

A narrative device which increases tension and audience interest by only releasing bits of information

14

Hypodermic Needle Theory

Media product injects an idea directly into the minds of a passive audience

15

Iconography

The props, costumes, objects and backgrounds associated with a particular genre

16

Ideology

A set of messages, values and beliefs that may be encoded into media products

17

Ludology

The study of games and those who play them (ACL:III)

18

Media Conglomerate

A company that owns other companies across a range of media platforms

19

MMORPG

Massively multi-player online role-playing game

20

Pick and Mix theory

Gauntlett- Audiences select aspects of the media texts that best suit their needs and ignore the rest

21

Synergy

The combination of elements to maximise profits within a media organisation or product

22

Above The Line Marketing

Where mass media is used to promote brands(e.g. TV). Used to target a wider spread of audience

23

Below The Line Marketing

More one to one- includes pamphlets, stickers and promotions

24

Guerrilla Marketing

Advertisement strategy for business to promote products on low budgets or in an unconventional way

25

Conglomerate

A parent company which owns a rang of smaller companies

26

Cross media ownership

when a company produces two or more types of media