Media Terminology Flashcards Preview

Media Studies > Media Terminology > Flashcards

Flashcards in Media Terminology Deck (10)
Loading flashcards...
1

Action code

Something that happens in the narrative that tells the audience that some action will follow.

2

Active audience

Audiences actively engage in selecting media products to consume and interpreting their meanings

3

Anchorage

The words that accompany an image contribute to the meaning associated with that image. If the caption of voice-over is changed then so may the way in which the audience interpreted the audience interprets the image. An image with an anchor is a closed text; the audience are given a preferred meaning. A text without an anchor is an open text as the audience can interpret it as they wish.

4

Appeal

The way in which products attract and interest an audience

5

Arc of Transformation

The emotional changes a charter goes through in the process of the narrative. The events in the story mean that they will 'transform' by the end of the story

6

Aspirational

In terms of a media text, one that encourages the audience to want more money, up market consumer items and a higher social position

7

Attract

How media producers create appeal to audiences to encourage them to consume the product

8

Audience Categorisation

The way in which audiences engage with media products. Methods of consumption have changed significantly due to the development of digital technologies

9

Audience Interpretation

The way in which audiences 'read' the meanings in, and make sense of, media products

10

Audience Positioning

The way in which media products place audiences in relation to a particular point of view.