Development of publishing Flashcards
(28 cards)
REMEMBER
The concept of publishing began long before the invention of the printing press. it began as far back as the invention of writing. Scribes copied all work by hand. Obviously this was long, painstaking process, thus, books developed with movable type.
Reportedly invented the first movable type with earthenware circa 1045.
Bi Sheng
Invented his own movable type with metal around 1450 that printing really took off.
Johannes Gutenberg
REMEMBER
by printing books, the cost of production was reduced enormously and more books could be printed faster. this allowed the common citizen to afford books.
was the first book printed in Europe with movable type.
Gutenberg Bible (1455)
it wasn’t until 20 years later that the first book in English was printed
Recuyell of the Historyes of troye
The first book printed in north American British colonies. (1640)
The Bay Psalm book
Many digital typography terms come from lead type technology. (3)
- Upper and lower case
- Leading
- Kerning
Referred to how the types were sorted in the type case.
Upper and Lower case
refers to the lead strips that were placed between the lines of type.
Leading
was the art of filing down the lead type to improve spacing between pairs and letters.
Kerning
Remember
Early Publishing Models:
By the early 1800s two publishing models had emerged. an author could sell the copyright and receive one-time payment from the publisher for the rights to the book. Alternatively, the book could be published “on commission.”
In this model, the publisher would advance the cost of publishing the book and keep all of the profits until the cost had recouped. After that the publisher would keep 10% and the author would get the rest. of the sales did not recoup the cost of publishing, the author would be responsible for the cost.
REMEMBER:
The Inception of Traditional Publishing:
Sometime in the next hundred years or so, these dual models faded and what we now think of as Traditional publishing emerged. In some ways, the traditional model blends selling the copyright and publishing on commission. Many authors get an upfront payment for their book and authors sign away their rights to the book. Additionally, publishers keep all profits until the cost of production (and the advance payment for the right to publish) have been recovered and then they give the author royalties. the royalties are much lower, often between 10 and 20 percent.
Implies a user interface that allows the user to view something similar to the result while the document is being created.
WYSIWYG
Implies the ability to directly manipulate the layout of a document without having to type or remember names of layout commands. the actual meaning depends on the user’s perspective.
WYSIWYG
Photographic “_________” came into wide use in the 1970s and early 1980s
Cold Type
REMEMBER:
Phototypesetters had only one-time display. Typesetters had to re-type the copy while entering coding for formatting.
Cold type did not rival the quality of lead type and letterpress, but it was the most radical change in typography in 500 years.
“__________” was introduced in 1984. The “Mac” introduced “__________” to consumer computing.
- Macintosh Computer
- Graphic user interface
REMEMBER
The Mac’s built in fonts were bitmap.
at Almost $7000 it was the first “affordable” high resolution printer.
it printed 8 pages per minute and weighed a hefty 77 pounds.
Debuted in 1985 with built in postscript fonts.
LaserWriter
What you see is what you get page design. this was introduced in?
1985
REMEMBER:
WYSIWYG depended on Apple computer’s GUI.
Page designer could visually assemble images and text as publishable documents
Copy could be transferred “on disk” from word processing documents, elimination the need for re-typing.
debuted in 1987. is was soon followed by illustrator 88.
Adobe Illustrator 1.0
debuted in 1989
Adobe Photoshop
